Uploaded June 2026 | Updated September 2026, 3 weeks ago
Negotiation doesn't have to feel like a battle. In this brand new episode, Chris Do explains why underpricing usually means you haven't clarified what problem you're solving. When you can articulate that clearly, pricing becomes a conversation about value, not a power struggle.
He walks through his pricing methodology, How to identify what clients actually need solved, quantify the impact, and build a rate that reflects that value, not what you think you deserve.
If clients are constantly pushing back on your rates, it's not because the market is tough. It's because you haven't shown them the connection between what you do and what it's worth to them.
Negotiation doesn't have to feel like a battle. In this brand new episode, Chris Do explains why underpricing usually means you haven't clarified what problem you're solving. When you can articulate that clearly, pricing becomes a conversation about value, not a power struggle.
He walks through his pricing methodology, How to identify what clients actually need solved, quantify the impact, and build a rate that reflects that value, not what you think you deserve.
If clients are constantly pushing back on your rates, it's not because the market is tough. It's because you haven't shown them the connection between what you do and what it's worth to them.
