Uploaded January 2026 | Updated September 2026, 2 weeks ago
In its latest campaign from MullenLowe, the makers of the Original Refrigerated Protein Bar™ turn a relatable grocery-store frustration into a full-blown musical moment, celebrating shorter shoppers who struggle to reach Perfect Bars perched on the top shelf of refrigerated cases.
The work is inspired by actor and proud short king Harvey Guillén, who transforms that everyday inconvenience into a funny, heartfelt, Broadway-worthy ballad performed right in aisle three. The result is a self-aware ode to stature, accessibility, and the quiet indignities of grocery shopping, delivered with humor, warmth, and a big voice. Full story on Reel 360 News.
In its latest campaign from MullenLowe, the makers of the Original Refrigerated Protein Bar™ turn a relatable grocery-store frustration into a full-blown musical moment, celebrating shorter shoppers who struggle to reach Perfect Bars perched on the top shelf of refrigerated cases.
The work is inspired by actor and proud short king Harvey Guillén, who transforms that everyday inconvenience into a funny, heartfelt, Broadway-worthy ballad performed right in aisle three. The result is a self-aware ode to stature, accessibility, and the quiet indignities of grocery shopping, delivered with humor, warmth, and a big voice. Full story on Reel 360 News.
