Uploaded July 2025 | Updated September 2026, 2 weeks ago

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To detonate that crisis in full color, Urban Decay tapped Ariel “Ari” Kytsya, a TikTok creator and adult content icon known for her boundary-pushing honesty and agency over her body. In the campaign’s centerpiece film — an “anti-bland broadcast” — Ari storms the airwaves with a PSA against basic, beige beauty, urging viewers to unleash their main character energy