![[PE & Wisconsin Entrepreneur Series] People-First Approach to Private Equity With Sequoya Borgman @podcaststrategy](https://i.ytimg.com/vi/ZxoaXGgbGpc/maxresdefault.jpg)
Uploaded September 2026 | Updated September 2026, 2 weeks ago
Sequoya Borgman is the Founder and CEO of Borgman Capital, a private equity firm focused on acquiring and growing lower middle-market businesses across the United States. Since founding the firm in 2017, Sequoya has led investments in more than 20 companies and built a network of over 500 accredited investors.
With over two decades of mergers and acquisitions experience, including leadership roles at RSM US LLP and KPMG LLP, Sequoya brings expertise in deal structuring, due diligence, and value creation. His investment philosophy emphasizes trust, long-term value creation, and preserving the legacies of the business owners he partners with.
In this episode… Building a successful investment firm takes more than financial expertise — it requires resilience, calculated risk-taking, and the ability to keep moving when deals fall apart. But what happens when years of preparation lead to a major setback just as an entrepreneurial dream is beginning?
For Sequoya Borgman, a private equity leader with more than two decades of mergers and acquisitions experience, resilience, relationships, and a strong work ethic are essential to turning setbacks into opportunities. He highlights how lessons from a humble upbringing shaped his approach to risk, persistence, and business. When his first planned acquisition collapsed at the last minute, he relied on relationships and persistence to secure an even better opportunity. These experiences ultimately shaped his thoughtful approach to deal-making, company growth, and long-term partnerships with business owners. He also emphasizes the importance of trust, careful evaluation, and adapting to changing market conditions.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Sequoya Borgman, Founder and CEO of Borgman Capital, to discuss building a resilient private equity firm. They explore turning failed deals into opportunities, evaluating businesses, and building lasting relationships with owners and investors. Sequoya also shares lessons from navigating COVID-19, changing valuations, and successful exits.
Sequoya Borgman is the Founder and CEO of Borgman Capital, a private equity firm focused on acquiring and growing lower middle-market businesses across the United States. Since founding the firm in 2017, Sequoya has led investments in more than 20 companies and built a network of over 500 accredited investors.
With over two decades of mergers and acquisitions experience, including leadership roles at RSM US LLP and KPMG LLP, Sequoya brings expertise in deal structuring, due diligence, and value creation. His investment philosophy emphasizes trust, long-term value creation, and preserving the legacies of the business owners he partners with.
In this episode… Building a successful investment firm takes more than financial expertise — it requires resilience, calculated risk-taking, and the ability to keep moving when deals fall apart. But what happens when years of preparation lead to a major setback just as an entrepreneurial dream is beginning?
For Sequoya Borgman, a private equity leader with more than two decades of mergers and acquisitions experience, resilience, relationships, and a strong work ethic are essential to turning setbacks into opportunities. He highlights how lessons from a humble upbringing shaped his approach to risk, persistence, and business. When his first planned acquisition collapsed at the last minute, he relied on relationships and persistence to secure an even better opportunity. These experiences ultimately shaped his thoughtful approach to deal-making, company growth, and long-term partnerships with business owners. He also emphasizes the importance of trust, careful evaluation, and adapting to changing market conditions.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Sequoya Borgman, Founder and CEO of Borgman Capital, to discuss building a resilient private equity firm. They explore turning failed deals into opportunities, evaluating businesses, and building lasting relationships with owners and investors. Sequoya also shares lessons from navigating COVID-19, changing valuations, and successful exits.
![[PE & Wisconsin Entrepreneur Series] People-First Approach to Private Equity With Sequoya Borgman](https://i.ytimg.com/vi/ZxoaXGgbGpc/mqdefault.jpg "[PE & Wisconsin Entrepreneur Series] People-First Approach to Private Equity With Sequoya Borgman
Sequoya Borgman is the Founder and CEO of Borgman Capital, a private equity firm focused on acquiring and growing lower middle-market businesses across the United States. Since founding the firm in 2017, Sequoya has led investments in more than 20 companies and built a network of over 500 accredited investors.
With over two decades of mergers and acquisitions experience, including leadership roles at RSM US LLP and KPMG LLP, Sequoya brings expertise in deal structuring, due diligence, and value creation. His investment philosophy emphasizes trust, long-term value creation, and preserving the legacies of the business owners he partners with.
In this episode… Building a successful investment firm takes more than financial expertise — it requires resilience, calculated risk-taking, and the ability to keep moving when deals fall apart. But what happens when years of preparation lead to a major setback just as an entrepreneurial dream is beginning?
For Sequoya Borgman, a private equity leader with more than two decades of mergers and acquisitions experience, resilience, relationships, and a strong work ethic are essential to turning setbacks into opportunities. He highlights how lessons from a humble upbringing shaped his approach to risk, persistence, and business. When his first planned acquisition collapsed at the last minute, he relied on relationships and persistence to secure an even better opportunity. These experiences ultimately shaped his thoughtful approach to deal-making, company growth, and long-term partnerships with business owners. He also emphasizes the importance of trust, careful evaluation, and adapting to changing market conditions.
In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Sequoya Borgman, Founder and CEO of Borgman Capital, to discuss building a resilient private equity firm. They explore turning failed deals into opportunities, evaluating businesses, and building lasting relationships with owners and investors. Sequoya also shares lessons from navigating COVID-19, changing valuations, and successful exits.")
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Dr. Amy Osmond Cook, is the Co-founder and Chief Marketing Officer of Fullcast, an AI-native go-to-market platform that helps companies align strategy with revenue execution. A seasoned marketing executive, she has led high-growth companies like Simplus, PathologyWatch, and Onboard from Series A to acquisition. Dr. Cook founded Stage Marketing, a successful full-funnel marketing firm, and has a PhD in Communication from the University of Utah. She is a recognized thought leader in business and healthcare marketing and has taught at ASU, BYU, and the University of Utah.
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In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Dr. Amy Osmond Cook, to talk about AI, RevOps, and scaling revenue through better alignment. They discuss building Fullcast through acquisitions, using AI for forecasting and commissions, and improving sales territory planning. Dr. Cook also shares insights on onboarding, post-sale relationships, and maintaining trust during growth.")
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Melissa Kwan is the CEO and Co-founder of eWebinar, an on-demand video platform that turns prerecorded videos into interactive experiences with chat for demos, onboarding, and training. Before eWebinar, she founded Spacio, a real estate technology platform acquired by HomeSpotter in 2019. A three-time bootstrapped founder with more than 15 years of startup experience, Melissa specializes in B2B sales, business development, and building profitable companies with limited resources. She is also the host of the ProfitLed Podcast and the author behind the Your Founder Next Door newsletter.
In this episode… Scaling a SaaS business often means finding ways to grow without sacrificing your time, energy, or values. But what happens when the message that inspired you to build your product no longer resonates with customers? How do you break through a growth plateau while staying true to the business you want to build?
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In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Melissa Kwan, CEO and Co-founder of eWebinar, to discuss building a scalable, customer-centric SaaS business. They explore refining product messaging for growth, creating software customers genuinely love, and building a high-performing remote team. Melissa also shares how changing her self-talk transformed her confidence as a founder and marketer.")
![[Top Author & Direct Response Series] How Real Experience Becomes a Bestseller With Travis Cody](https://i.ytimg.com/vi/akAWJgF4j2U/mqdefault.jpg "[Top Author & Direct Response Series] How Real Experience Becomes a Bestseller With Travis Cody
Travis Cody is the Founder of Bestseller By Design, where he helps founders, consultants, and experts turn their knowledge and experience into bestselling books. With a background in Hollywood screenwriting, copywriting, and journalism, he is the author of 19+ books and has worked with leading marketers, including Russell Brunson and Brian Kurtz. He has helped clients achieve #1 Amazon rankings and raise millions in funding through strategic storytelling and publishing. Travis is also known for his creative approach to relationship-building, direct response marketing, and his perspective on the ethical use of AI in writing and publishing.
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![[PE & Wisconsin Entrepreneur Series] People-First Approach to Private Equity With Sequoya Borgman](https://i.ytimg.com/vi/cfkn-jqOMik/mqdefault.jpg "[PE & Wisconsin Entrepreneur Series] People-First Approach to Private Equity With Sequoya Borgman
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Sequoya Borgman is the Founder and CEO of Borgman Capital, a private equity firm focused on acquiring and growing lower middle-market businesses across the United States. Since founding the firm in 2017, Sequoya has led investments in more than 20 companies and built a network of over 500 accredited investors.
With over two decades of mergers and acquisitions experience, including leadership roles at RSM US LLP and KPMG LLP, Sequoya brings expertise in deal structuring, due diligence, and value creation. His investment philosophy emphasizes trust, long-term value creation, and preserving the legacies of the business owners he partners with.
Here’s a glimpse of what you’ll learn:
• [0:00] Intro
• [4:10] Sequoya Borgman shares the humble beginnings that shaped his entrepreneurial journey
• [9:10] Why reading became Sequoya’s secret to lifelong learning
• [12:59] What happens when your first big deal falls apart
• [17:10] The challenge of replacing a founder after an acquisition
• [21:25] The top reasons private equity deals fall through at the last minute
• [28:20] Why Borgman Capital favors established, cash-flowing businesses
• [33:34] How Sequoya thinks about timing an exit
• [41:59] The idea behind Pass the Hat and direct access to private equity deals
In this episode…
Building a successful investment firm takes more than financial expertise — it requires resilience, calculated risk-taking, and the ability to keep moving when deals fall apart. But what happens when years of preparation lead to a major setback just as an entrepreneurial dream is beginning?
For Sequoya Borgman, a private equity leader with more than two decades of mergers and acquisitions experience, resilience, relationships, and a strong work ethic are essential to turning setbacks into opportunities.
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