99U | Paul Ford: Finding Inspiration in Procrastination @99u | Uploaded March 2018 | Updated October 2024, 1 day ago.
Something funny happened on Paul Ford’s way to developing his dream project: he found about 1,000 reasons not to do it. “When you need to do a thing, everything you do is about the thing you're not doing,” says entrepreneur and writer Ford in his 99U talk.
But his procrastination gave way to other fruitful projects, and even the inspiration to finish the very task he set out to do in the first place.
About 99U
99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.
Something funny happened on Paul Ford’s way to developing his dream project: he found about 1,000 reasons not to do it. “When you need to do a thing, everything you do is about the thing you're not doing,” says entrepreneur and writer Ford in his 99U talk.
But his procrastination gave way to other fruitful projects, and even the inspiration to finish the very task he set out to do in the first place.
About 99U
99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.
