Frans Johansson: The Secret Truth About Executing Great Ideas  @99u
Frans Johansson: The Secret Truth About Executing Great Ideas  @99u
99U | Frans Johansson: The Secret Truth About Executing Great Ideas @99u | Uploaded November 2012 | Updated October 2024, 1 day ago.
About the presentation

In this high-energy talk, Frans Johansson illustrates how relentless trial-and-error -- coming up with an idea, executing it on a small scale, and then refining it -- is THE distinguishing characteristic of the greatest artists, scientists, and entrepreneurs. Why? Because humans are not very good at predicting which ideas are going to be a success. Thus, nearly every major breakthrough innovation has been preceded by a string of failed or misguided executions. So, as Frans says quoting Churchill, "If you're going through hell, keep going."

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2:33 All innovative ideas appear obvious after the fact
2:45 The idea: come up with something groundbreaking by combining ideas
3:49 Can I come up with something like that?
5:00 Path for uncommon ideas
5:17 Taking risks, having a lot of failures
5:45 Groundbreaking innovators generate and execute far more ideas
6:33 Fundamental flaw in humans
7:24 Reasons for failure are bound
7:45 Innovators fail more than non innovators
9:07 Nupedia.com
9:40 All brilliant people went through enormous failures
10:00 What type of pathway should we follow?
12:05 Is this how this really happens?
13:19 What's the secret?
14:10 What's the point of strategy?
14:59 Purpose of a strategy is to convince yourself it works
16:01 Yu've got to get something done.
16:40 Just do it. Just start.
17:06 The smallest executable step
17:25 Unlock a plethora of ideas


About Frans Johansson

Frans Johansson is an entrepreneur and thought leader. He is also a consultant and the managing director for a hedge fund. Frans previously co-founded and managed two companies, a Boston-based software company and a medical device company operating out of Baltimore, Maryland and Stockholm, Sweden.

A successful author, Frans has written on a variety of topics, from business management to healthcare to sport fishing to how to save our oceans. His bestselling book, The Medici Effect, has been translated into 17 languages and was named "One of the Ten Best Business Books of 2004" by Amazon.com.

About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
Frans Johansson: The Secret Truth About Executing Great IdeasSimon Sinek: If You Dont Understand People, You Dont Understand BusinessScott Thomas: Designing the Obama CampaignAlexis Ohanian: Give a Damn. Give Lots of Damns.Leah Busque: Have Big, Hairy, Audacious Goals And Take Baby StepsJason Fried & Scott Heiferman: Building Businesses That LastBen Shaffer: Innovation Means Building a Safe Space for FailureMichael Wolff: Never Stop Asking Why?Heidi Grant Halvorson: Why No One Understands You (and What To Do About It)Vince Kadlubek: Make a Mind-Blowing ExperienceAntenna Design: Why Two Minds Think Faster Than OneTony Fadell: On Setting Constraints, Ignoring Experts & Embracing Self-Doubt

Frans Johansson: The Secret Truth About Executing Great Ideas @99u

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