99U | Antenna Design: Why Two Minds Think Faster Than One @99u | Uploaded November 2012 | Updated October 2024, 1 day ago.
About this presentation
Husband-and-wife team Masamichi Udagawa and Sigi Moeslinger have thrived as creative partners, designing everything from New York subway cars to a Knoll furniture line. Scott Belsky (Behance) and Josh Rubin (Cool Hunting) chat with the duo about what makes for a great partner and the advantages of teaming up -- for instance: faster thinking, productive friction, and more creative firepower.
Watch more videos here: 99u.com/videos
0:23 partnerships help (re)define our ideas
0:55 how should you find a partner? Stranger or Friend?
1:10 It has to come from a need
1:53 understand partners values and goals
2:25 good friendships don't qualify for good partnerships
2:45 suggestion: do a trial project
3:00 personal partnership to a professional partnership
4:16 it's important to team with friends and family
4:40 "things can go wrong, let's prepare for that"
5:00 third part mediator
5:28 how do you disagree and resolve?
5:41 "disagreement is the source of creative and productive friction"
6:13 check back to shared goal
6:43 does partnership make you more productive?
6:59 "it makes us think faster"
7:13 advantage: conversations to think things through
About Antenna Design
Masamichi Udagawa and Sigi Moeslinger co-founded Antenna Design New York Inc. in 1997. Antenna's design projects range from public and commercial to experimental and artistic, typically spanning object, interface, and environment.
Among their best known projects are the design of the New York City subway cars and ticket vending machines and the Bloomberg displays. In 2006, Antenna received the United States Artists Target Fellowship in the Architecture and Design Category. In 2008, Antenna won the National Design Award in Product Design.
About 99U
The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
About this presentation
Husband-and-wife team Masamichi Udagawa and Sigi Moeslinger have thrived as creative partners, designing everything from New York subway cars to a Knoll furniture line. Scott Belsky (Behance) and Josh Rubin (Cool Hunting) chat with the duo about what makes for a great partner and the advantages of teaming up -- for instance: faster thinking, productive friction, and more creative firepower.
Watch more videos here: 99u.com/videos
0:23 partnerships help (re)define our ideas
0:55 how should you find a partner? Stranger or Friend?
1:10 It has to come from a need
1:53 understand partners values and goals
2:25 good friendships don't qualify for good partnerships
2:45 suggestion: do a trial project
3:00 personal partnership to a professional partnership
4:16 it's important to team with friends and family
4:40 "things can go wrong, let's prepare for that"
5:00 third part mediator
5:28 how do you disagree and resolve?
5:41 "disagreement is the source of creative and productive friction"
6:13 check back to shared goal
6:43 does partnership make you more productive?
6:59 "it makes us think faster"
7:13 advantage: conversations to think things through
About Antenna Design
Masamichi Udagawa and Sigi Moeslinger co-founded Antenna Design New York Inc. in 1997. Antenna's design projects range from public and commercial to experimental and artistic, typically spanning object, interface, and environment.
Among their best known projects are the design of the New York City subway cars and ticket vending machines and the Bloomberg displays. In 2006, Antenna received the United States Artists Target Fellowship in the Architecture and Design Category. In 2008, Antenna won the National Design Award in Product Design.
About 99U
The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
