99U | Audrey Liu: Incentivize Creative Teams with Meaning, Not Perks @99u | Uploaded July 2018 | Updated October 2024, 1 day ago.
Audrey Liu, Director of Product Design at Lyft, takes issue with how companies incentivize creative teams. Instead of dangling perks like kombucha and in-office massages, Liu asserts the need to connect designers with the fulfillment of solving real problems. In this insight-packed talk, Liu advises leaders on:
How to connect your team’s accomplishments to real world impact
Why creatives need to do the right thing, not just the most measurable thing
How to activate empathy by literally putting your designers in the driver’s seat
About 99U
99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.
Audrey Liu, Director of Product Design at Lyft, takes issue with how companies incentivize creative teams. Instead of dangling perks like kombucha and in-office massages, Liu asserts the need to connect designers with the fulfillment of solving real problems. In this insight-packed talk, Liu advises leaders on:
How to connect your team’s accomplishments to real world impact
Why creatives need to do the right thing, not just the most measurable thing
How to activate empathy by literally putting your designers in the driver’s seat
About 99U
99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.
