Uploaded May 2026 | Updated September 2026, 6 days ago
You have access to functional lab testing, but are you marketing it effectively?
In this training, nutritional therapist and business coach Karen Ward shares practical, easy-to-implement strategies to help practitioners confidently market functional testing to their clients and attract more of the right people to their practice.
Access to functional lab testing is a genuine privilege as it positions you as an authority that most other healthcare professionals simply can't match. This session helps you make the most of that competitive advantage through smart, authentic marketing that builds trust and drives enquiries.
Applicable to nutritional therapists and practitioners from any modality using functional testing.
In this video you'll learn:
How to use your website to showcase functional testing
How compelling case studies build trust
Social media strategies to promote testing without feeling salesy
How to use your newsletter to educate and convert
A simple promotion idea you can implement straight away
Want more support growing your practice? Join Karen's mailing list for resources, tools and guidance to help you build a profitable, sustainable clinic business: karenwardcoaching.com/link-in-bio-coaching
About the Presenter Karen Ward is a practicing nutritional therapist and business coach who helps nutritional therapists build profitable, sustainable clinic businesses. She works with practitioners at every stage — from those just starting out to established clinics ready to scale.
Website: karenwardcoaching.com
Instagram: @karenwardcoaching
This is Part 4 of a 4-part training series hosted by Genova Diagnostics.
You have access to functional lab testing, but are you marketing it effectively?
In this training, nutritional therapist and business coach Karen Ward shares practical, easy-to-implement strategies to help practitioners confidently market functional testing to their clients and attract more of the right people to their practice.
Access to functional lab testing is a genuine privilege as it positions you as an authority that most other healthcare professionals simply can't match. This session helps you make the most of that competitive advantage through smart, authentic marketing that builds trust and drives enquiries.
Applicable to nutritional therapists and practitioners from any modality using functional testing.
In this video you'll learn:
How to use your website to showcase functional testing
How compelling case studies build trust
Social media strategies to promote testing without feeling salesy
How to use your newsletter to educate and convert
A simple promotion idea you can implement straight away
Want more support growing your practice? Join Karen's mailing list for resources, tools and guidance to help you build a profitable, sustainable clinic business: karenwardcoaching.com/link-in-bio-coaching
About the Presenter Karen Ward is a practicing nutritional therapist and business coach who helps nutritional therapists build profitable, sustainable clinic businesses. She works with practitioners at every stage — from those just starting out to established clinics ready to scale.
Website: karenwardcoaching.com
Instagram: @karenwardcoaching
This is Part 4 of a 4-part training series hosted by Genova Diagnostics.
