Meaningful Impact | Pantene 'Sorry, Not Sorry' Commercial @CauseMarketing | Uploaded 7 years ago | Updated 3 hours ago
View more information about the Pantene 'Sorry, Not Sorry' commercial at: causemarketing.com/commercial-gallery/pantene-sorry-not-sorry-commercial
View the Pantene 'Labels Against Women' commercial at: causemarketing.com/commercial-gallery/pantene-philippines-labels-against-women
View the Pantene 'Labels Against Women' case study at: causemarketing.com/case-study/pantene-philippines-labels-women-case-study
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“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted "strong is beautiful" brand personality.
*SCRIPT*
_On-Screen Text:_ Why are women always apologizing?
"Sorry, could I ask a stupid question?"
"Sorry, do you have a minute?"
"Sorry. Sorry."
"Mind if I squeeze in here? Sorry. Sorry. Sorry. Sorry. Sorry."
"Sorry, you go first."
_On-Screen Text:_ Don’t be sorry. Be STRONG and SHINE.
"I have a question, Why don’t we go back to the original thing we did?"
"Morning. You got a minute?"
"Sorry, not sorry. Sorry, not sorry."
_On-Screen Text:_
PANTENE PRO-V. SHINE STRONG
Help us share the strength. #ShineStrong
======================================================
*CAUSE MARKETING MUSEUM*
View more cause-related advertising, and case studies, at the Cause Marketing Museum.
➡️ Advertising Gallery: causemarketing.com/ad-gallery
➡️ Case Study Gallery: causemarketing.com/case-studies
➡️ Cause Marketing Definition: causemarketing.com/definition
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on YouTube Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes
======================================================
*CONNECT WITH MEANINGFUL IMPACT*
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
linkedin.com/company/meaningfulimpact
twitter.com/csr
instagram.com/causemarketing
facebook.com/meaningfulpodcast
✉️ Subscribe at meaningfulimpact.com/subscribe
✉️ Contact us at meaningfulimpact.com/contact
View more information about the Pantene 'Sorry, Not Sorry' commercial at: causemarketing.com/commercial-gallery/pantene-sorry-not-sorry-commercial
View the Pantene 'Labels Against Women' commercial at: causemarketing.com/commercial-gallery/pantene-philippines-labels-against-women
View the Pantene 'Labels Against Women' case study at: causemarketing.com/case-study/pantene-philippines-labels-women-case-study
======================================================
“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted "strong is beautiful" brand personality.
*SCRIPT*
_On-Screen Text:_ Why are women always apologizing?
"Sorry, could I ask a stupid question?"
"Sorry, do you have a minute?"
"Sorry. Sorry."
"Mind if I squeeze in here? Sorry. Sorry. Sorry. Sorry. Sorry."
"Sorry, you go first."
_On-Screen Text:_ Don’t be sorry. Be STRONG and SHINE.
"I have a question, Why don’t we go back to the original thing we did?"
"Morning. You got a minute?"
"Sorry, not sorry. Sorry, not sorry."
_On-Screen Text:_
PANTENE PRO-V. SHINE STRONG
Help us share the strength. #ShineStrong
======================================================
*CAUSE MARKETING MUSEUM*
View more cause-related advertising, and case studies, at the Cause Marketing Museum.
➡️ Advertising Gallery: causemarketing.com/ad-gallery
➡️ Case Study Gallery: causemarketing.com/case-studies
➡️ Cause Marketing Definition: causemarketing.com/definition
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on YouTube Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes
======================================================
*CONNECT WITH MEANINGFUL IMPACT*
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
linkedin.com/company/meaningfulimpact
twitter.com/csr
instagram.com/causemarketing
facebook.com/meaningfulpodcast
✉️ Subscribe at meaningfulimpact.com/subscribe
✉️ Contact us at meaningfulimpact.com/contact
