Meaningful Impact | American Airlines 'Thank You' Commercial (HD) @CauseMarketing | Uploaded 6 months ago | Updated 2 hours ago
*View the American Airlines companion ad, 'Putting Them First,' at* causemarketing.com/commercial-gallery/american-airlines-military-ad-putting-them-first In 2010, American Airlines launched a pair of “support the troops” commercials. The ads began airing on Memorial Day weekend and were re-released to coincide with other holidays associated with military recognition, including the 4th of July, Veterans Day, and Thanksgiving. During the same year, American Airlines became the ‘official airline of the USO,’ an organization which supports members of the United States Armed Forces and their families.
American Airlines describes the ads as “a public gesture of gratitude and a tribute to those in uniform, veterans and their families.” Titled ‘Putting Them First’ and ‘Thank You,’ the two TV commercials were filmed in a busy airline terminal and gate area at Dallas/Fort Worth airport.
In ‘Thank You,' a polite young solider, wearing a military uniform, thanks airport personnel at each step of the airplane check-in and departure process. While on-board, the soldier graciously declines an offer of a window seat and helps a passenger with her bags. At the conclusion of the flight, as the solider exits the plane, he thanks the American Airlines pilot, who shakes the soldier’s hand and says warmly: “No, thank you.” As the soldier walks towards the arrivals area, a gate sign displays: “Our Thanks.”
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*View the American Airlines companion ad, 'Putting Them First,' at* causemarketing.com/commercial-gallery/american-airlines-military-ad-putting-them-first In 2010, American Airlines launched a pair of “support the troops” commercials. The ads began airing on Memorial Day weekend and were re-released to coincide with other holidays associated with military recognition, including the 4th of July, Veterans Day, and Thanksgiving. During the same year, American Airlines became the ‘official airline of the USO,’ an organization which supports members of the United States Armed Forces and their families.
American Airlines describes the ads as “a public gesture of gratitude and a tribute to those in uniform, veterans and their families.” Titled ‘Putting Them First’ and ‘Thank You,’ the two TV commercials were filmed in a busy airline terminal and gate area at Dallas/Fort Worth airport.
In ‘Thank You,' a polite young solider, wearing a military uniform, thanks airport personnel at each step of the airplane check-in and departure process. While on-board, the soldier graciously declines an offer of a window seat and helps a passenger with her bags. At the conclusion of the flight, as the solider exits the plane, he thanks the American Airlines pilot, who shakes the soldier’s hand and says warmly: “No, thank you.” As the soldier walks towards the arrivals area, a gate sign displays: “Our Thanks.”
======================================================
*CAUSE MARKETING MUSEUM*
View more cause-related advertising, and case studies, at the Cause Marketing Museum.
➡️ Advertising Gallery: causemarketing.com/ad-gallery
➡️ Case Study Gallery: causemarketing.com/case-studies
➡️ Cause Marketing Definition: causemarketing.com/definition
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on YouTube Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes
======================================================
*CONNECT WITH MEANINGFUL IMPACT*
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
linkedin.com/company/meaningfulimpact
twitter.com/csr
instagram.com/causemarketing
facebook.com/meaningfulpodcast
✉️ Subscribe at meaningfulimpact.com/subscribe
✉️ Contact us at meaningfulimpact.com/contact
