Uploaded March 2026 | Updated September 2026, 9 minutes ago

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Consumer behaviour will have to change if we are to meet climate goals. Many people who worry about pollution and warming still fly, drive and buy as before. How can firms make greener choices easier, cheaper or more attractive? What role can transparency, design and education play? And can behavioural science help close the gap between concern and action? 

Supported by questionZERO

Moderated by 
Pratima Singh, principal, policy, research and insights, Economist Impact

Speakers
Tanya Larsen, chief executive and founder, questionZERO
Will Silverwood, former
head of sustainability, Whitbread
John Thomas,
global sustainability director, transformation and engagement, Decathlon