Online reviews are more helpful when they express the right kind of uncertainty @OpinionScience
Online reviews are more helpful when they express the right kind of uncertainty  @OpinionScience
Uploaded August 2026 | Updated September 2026, 3 weeks ago
Scientists looked at a mountain of Amazon reviews and found that people routinely expressed uncertainty. But people "hedge" their claims in different ways, which mattered for how helpful people thought each review was.

If you’ve ever softened your opinion to avoid responsibility for getting it wrong, drop a comment.

But this the weird tradeoff: the more you try to avoid responsibility, the less impact your words can have. We want influence without ownership. In the full podcast episode, Dr. Demi Oba shares his research on how you can have it both ways--express uncertainty while still having impact.

#CommunicationTips #SpeakingBetter #PodcastClips #Persuasion #BehavioralScience

For more, head to this episode's webpage: opinionsciencepodcast.com/episode/the-power-of-confident-uncertainty-with-demi-oba

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from, and how we talk about them. In each episode, I talk to social scientists and professional communicators about how their work reveals key insights into public opinion, communication, and persuasion.

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Website: opinionsciencepodcast.com
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Online reviews are more helpful when they express the right kind of uncertainty

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