The Psychology of Human Values with Dr. Greg Maio @OpinionScience

Uploaded August 2021 | Updated September 2026, 3 weeks ago

Greg Maio studies human values. He’s a professor of psychology at the University of Bath in Wales. He also co-wrote the popular textbook, The Psychology of Attitudes and Attitude Change, and in 2016, his own book came out called The Psychology of Human Values. In our conversation, he shares his work on what values are and why they’re so important. We talk about when values guide or choices (and when they don’t), how people have a hard time articulating their values, and how we can design interventions around the values that people can come together on.

Episode 43 of Opinion Science, Released August 2, 2021. Produced and hosted by Andy Luttrell.

For a transcript of this episode and links to references, visit: opinionsciencepodcast.com/episode/values-with-greg-maio

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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