Uploaded May 2021 | Updated September 2026, 2 weeks ago
The films that The Marmalade became famous for and that led us to pioneer the term Visual Engineering are all very macro. With On Running we wanted to find out what happens when we bring our expertise to a much larger scale.
This Director's Cut of our CloudTec® films captures On's patented sole technology in a very light and airy way. Slow Motion was just the ideal technique for this lightweight cushioning technology. Usually you would see such detail shots created in CG but the build quality of the On products allowed us to capture it all for real.
Client - On Running
Product - CloudTec®
Concept - On Running + The Marmalade
Production - The Marmalade
Post Production - The Marmalade
Direction - DemoDemo @ The Marmalade
The films that The Marmalade became famous for and that led us to pioneer the term Visual Engineering are all very macro. With On Running we wanted to find out what happens when we bring our expertise to a much larger scale.
This Director's Cut of our CloudTec® films captures On's patented sole technology in a very light and airy way. Slow Motion was just the ideal technique for this lightweight cushioning technology. Usually you would see such detail shots created in CG but the build quality of the On products allowed us to capture it all for real.
Client - On Running
Product - CloudTec®
Concept - On Running + The Marmalade
Production - The Marmalade
Post Production - The Marmalade
Direction - DemoDemo @ The Marmalade
