Uploaded January 2026 | Updated September 2026, 12 hours ago
In a world of constant creation, attention spans are shorter than ever. So how do you make people care about your content on social media?
Aaron Dinin, a professor in Duke University’s Innovation & Entrepreneurship department, delivered this powerful keynote at the Communicator Insight Summit.
Speaking to a room full of Duke’s top communicators, @drdinin shared how to create content that actually connects — not just reaches.
Dinin breaks down how to craft stories with relatable entry points, structure content for emotional clarity, and unlock attention by starting where your audience is, not where you are.
📈 With over 1 million views and 400,000+ social engagements — Dinin's insights have changed how countless creators, marketers, and communicators think about storytelling.
What you’ll learn:
• Why most content fails in the first 3 seconds
• How to build instant audience connection
• The storytelling framework smart creators use
• The real reason people don’t engage with your content
About the Speaker:
Dr. Aaron Dinin is a professor of Innovation and Entrepreneurship at Duke University, writer, founder, and expert on the intersection of storytelling and content strategy in the digital age.
#contentmarketing #contenttips #socialmediastrategy
𝐀𝐛𝐨𝐮𝐭 𝐃𝐮𝐤𝐞 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲
Established in 1924 in Durham, North Carolina, Duke University is one of the world’s leading institutions for education, research, and patient care.
Subscribe ➡️ youtube.com/@dukeuniversity
𝐅𝐨𝐥𝐥𝐨𝐰 #𝐃𝐮𝐤𝐞𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲
Home: https://duke.edu/
News: https://today.duke.edu/
X (Formerly Twitter): @DukeU
Instagram: @dukeuniversity
Facebook: @dukeuniv
LinkedIn: @DukeUniversity
In a world of constant creation, attention spans are shorter than ever. So how do you make people care about your content on social media?
Aaron Dinin, a professor in Duke University’s Innovation & Entrepreneurship department, delivered this powerful keynote at the Communicator Insight Summit.
Speaking to a room full of Duke’s top communicators, @drdinin shared how to create content that actually connects — not just reaches.
Dinin breaks down how to craft stories with relatable entry points, structure content for emotional clarity, and unlock attention by starting where your audience is, not where you are.
📈 With over 1 million views and 400,000+ social engagements — Dinin's insights have changed how countless creators, marketers, and communicators think about storytelling.
What you’ll learn:
• Why most content fails in the first 3 seconds
• How to build instant audience connection
• The storytelling framework smart creators use
• The real reason people don’t engage with your content
About the Speaker:
Dr. Aaron Dinin is a professor of Innovation and Entrepreneurship at Duke University, writer, founder, and expert on the intersection of storytelling and content strategy in the digital age.
#contentmarketing #contenttips #socialmediastrategy
𝐀𝐛𝐨𝐮𝐭 𝐃𝐮𝐤𝐞 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲
Established in 1924 in Durham, North Carolina, Duke University is one of the world’s leading institutions for education, research, and patient care.
Subscribe ➡️ youtube.com/@dukeuniversity
𝐅𝐨𝐥𝐥𝐨𝐰 #𝐃𝐮𝐤𝐞𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲
Home: https://duke.edu/
News: https://today.duke.edu/
X (Formerly Twitter): @DukeU
Instagram: @dukeuniversity
Facebook: @dukeuniv
LinkedIn: @DukeUniversity
