Uploaded June 2025 | Updated September 2026, 2 weeks ago
In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach.
What you'll learn:
✅ How she transitioned from influencer to real founder with 40+ staff
✅ The power of brick-and-mortar stores in an online world
✅ Why she refuses to use agencies for content or growth
✅ Her real thoughts on product quality, hiring, and customer experience
✅ The viral moment that sparked her love for fashion
✅ How she deals with pressure, burnout, and building a career she loves
If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up.
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to your.omnisend.com/foundr to get started.
📩 How We Can Help You Scale Your Business Faster
🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+?
Start your $1 trial today → foundr.com/startdollartrial
💡 Prefer a custom roadmap and 1-on-1 coaching?
→ Starting from scratch? Apply here → foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → foundr.com/pages/coaching-growth-application
🔗 Connect With Nathan Chan
📸 Instagram → instagram.com/nathanchan
💼 LinkedIn → linkedin.com/in/nathanhchan
🔗 Connect With Brittney Saunders
📸 Instagram → instagram.com/brittney_saunders
00:00 - Intro
01:45 - Sharing everything online vs. keeping things private
02:15 - Early YouTube days and what followers expected
02:44 - Learning to be proud of herself
03:24 - The pain of success without her parents' support
04:07 - Childhood struggles & motivation to succeed
05:16 - Turning trauma into drive
06:02 - “I never went to therapy, but I think I’m self-aware”
07:21 - Being celebrated by strangers, not her parents
08:36 - The toll and the gift of building solo
09:57 - Her partner AJ’s shock walking into her world
11:00 - “I was destined to be my own boss”
12:14 - How she transitioned from YouTube to business
13:16 - From brand deals to betting it all on YouTube
15:01 - The $1,500 toothpaste deal that changed everything
16:13 - The YouTube-to-eCommerce turning point
17:08 - Hustling in 20+ jobs before making it
18:44 - How she started her first side hustles
20:24 - Quitting her job at 21 to go all-in
21:16 - From coffee scrubs to $80 makeup gigs
22:56 - Realizing she was always an entrepreneur
24:00 - 3 years to 1M YouTube subs: the grind
25:23 - Starting FAYT in her garage with AJ
27:07 - Learning eComm photography and shipping
29:12 - Why she didn’t show the “shed phase” online
30:44 - Building without a business plan
32:26 - From $20k drops to shipping chaos
34:11 - Getting slammed with a $110k tax bill
36:13 - How she got out of tax debt
37:21 - Building a modern brand community
39:14 - Why organic content still wins
40:17 - Reviving her YouTube channel in 2025
41:51 - Why she doesn’t want to go global (yet)
44:00 - Slowing down after 4 stores back-to-back
47:15 - Lessons from rapid scaling and burnout
50:00 - Launching a content studio and coffee shop
52:10 - Merging her stores with the studio
54:30 - Pausing expansion to focus on team & systems
56:14 - Building her dream without losing control
58:36 - Staying hands-on as CEO
1:01:03 - Learning ads from scratch, dropping agencies
1:03:38 - Running $150k/month in ads with killer RoAS
1:05:04 - How strong content drives conversion
1:06:14 - The power of DIY creative + audience trust
1:08:01 - Leveraging TikTok ads with no agency
1:08:38 - The customer brand trip that went viral
1:12:17 - The birth of Lucky Seven & brand party
1:13:35 - How influencer trips inspired her marketing
1:15:06 - Writing her book ‘Just Getting Started’
1:16:28 - Final advice: “Do it scared.”
🎯 Follow Foundr for More Business Growth Strategies
📺 YouTube → bit.ly/2uyvzdt
🌍 Website → foundr.com
📸 Instagram → instagram.com/foundr
📘 Facebook → facebook.com/foundr
🐦 Twitter → twitter.com/foundr
💼 LinkedIn → linkedin.com/company/foundr
🎙️ Podcast → foundr.com/podcast
In this episode, Brittney Saunders, founder of FAYT, Staple Swim, Form Active, and OUTDŌ, shares how she went from YouTuber to multi-brand empire builder—running multiple 7-figure businesses with a hands-on, no-agency approach.
What you'll learn:
✅ How she transitioned from influencer to real founder with 40+ staff
✅ The power of brick-and-mortar stores in an online world
✅ Why she refuses to use agencies for content or growth
✅ Her real thoughts on product quality, hiring, and customer experience
✅ The viral moment that sparked her love for fashion
✅ How she deals with pressure, burnout, and building a career she loves
If you want to grow a product brand, keep full creative control, and build something real - Brittney’s story will fire you up.
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to your.omnisend.com/foundr to get started.
📩 How We Can Help You Scale Your Business Faster
🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+?
Start your $1 trial today → foundr.com/startdollartrial
💡 Prefer a custom roadmap and 1-on-1 coaching?
→ Starting from scratch? Apply here → foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → foundr.com/pages/coaching-growth-application
🔗 Connect With Nathan Chan
📸 Instagram → instagram.com/nathanchan
💼 LinkedIn → linkedin.com/in/nathanhchan
🔗 Connect With Brittney Saunders
📸 Instagram → instagram.com/brittney_saunders
00:00 - Intro
01:45 - Sharing everything online vs. keeping things private
02:15 - Early YouTube days and what followers expected
02:44 - Learning to be proud of herself
03:24 - The pain of success without her parents' support
04:07 - Childhood struggles & motivation to succeed
05:16 - Turning trauma into drive
06:02 - “I never went to therapy, but I think I’m self-aware”
07:21 - Being celebrated by strangers, not her parents
08:36 - The toll and the gift of building solo
09:57 - Her partner AJ’s shock walking into her world
11:00 - “I was destined to be my own boss”
12:14 - How she transitioned from YouTube to business
13:16 - From brand deals to betting it all on YouTube
15:01 - The $1,500 toothpaste deal that changed everything
16:13 - The YouTube-to-eCommerce turning point
17:08 - Hustling in 20+ jobs before making it
18:44 - How she started her first side hustles
20:24 - Quitting her job at 21 to go all-in
21:16 - From coffee scrubs to $80 makeup gigs
22:56 - Realizing she was always an entrepreneur
24:00 - 3 years to 1M YouTube subs: the grind
25:23 - Starting FAYT in her garage with AJ
27:07 - Learning eComm photography and shipping
29:12 - Why she didn’t show the “shed phase” online
30:44 - Building without a business plan
32:26 - From $20k drops to shipping chaos
34:11 - Getting slammed with a $110k tax bill
36:13 - How she got out of tax debt
37:21 - Building a modern brand community
39:14 - Why organic content still wins
40:17 - Reviving her YouTube channel in 2025
41:51 - Why she doesn’t want to go global (yet)
44:00 - Slowing down after 4 stores back-to-back
47:15 - Lessons from rapid scaling and burnout
50:00 - Launching a content studio and coffee shop
52:10 - Merging her stores with the studio
54:30 - Pausing expansion to focus on team & systems
56:14 - Building her dream without losing control
58:36 - Staying hands-on as CEO
1:01:03 - Learning ads from scratch, dropping agencies
1:03:38 - Running $150k/month in ads with killer RoAS
1:05:04 - How strong content drives conversion
1:06:14 - The power of DIY creative + audience trust
1:08:01 - Leveraging TikTok ads with no agency
1:08:38 - The customer brand trip that went viral
1:12:17 - The birth of Lucky Seven & brand party
1:13:35 - How influencer trips inspired her marketing
1:15:06 - Writing her book ‘Just Getting Started’
1:16:28 - Final advice: “Do it scared.”
🎯 Follow Foundr for More Business Growth Strategies
📺 YouTube → bit.ly/2uyvzdt
🌍 Website → foundr.com
📸 Instagram → instagram.com/foundr
📘 Facebook → facebook.com/foundr
🐦 Twitter → twitter.com/foundr
💼 LinkedIn → linkedin.com/company/foundr
🎙️ Podcast → foundr.com/podcast
