Uploaded December 2024 | Updated September 2026, 48 minutes ago
A publicity stunt or the general direction of things? This year, Coca-Cola commissioned three AI studios to make three versions of their iconic Holidays Are Coming advert for their festive campaign.
Plenty has already been said about these adverts, but what about the larger context? Are we seeing a trend towards AI farming as companies exploit unwitting "creatives" for free labour, gradually eroding the true magic of human ingenuity, empathetic connection, and creative spirit?
What do you reckon?
00:28 Is Generative AI Magic?
04:03 Coca-Cola's AI Adverts vs The Old Ones
07:39 Another Example of Generative Buzz?
11:23 The Real Magic Creative Academy
15:48 What Are Coca-Cola's Intentions?
19: 28 Is This The Future?
A publicity stunt or the general direction of things? This year, Coca-Cola commissioned three AI studios to make three versions of their iconic Holidays Are Coming advert for their festive campaign.
Plenty has already been said about these adverts, but what about the larger context? Are we seeing a trend towards AI farming as companies exploit unwitting "creatives" for free labour, gradually eroding the true magic of human ingenuity, empathetic connection, and creative spirit?
What do you reckon?
00:28 Is Generative AI Magic?
04:03 Coca-Cola's AI Adverts vs The Old Ones
07:39 Another Example of Generative Buzz?
11:23 The Real Magic Creative Academy
15:48 What Are Coca-Cola's Intentions?
19: 28 Is This The Future?
