Uploaded March 2014 | Updated September 2026, 3 hours ago
Location-based mobile marketing is the Next Big Thing - using Big Data to map customers to products. Location Big Data means marketing teams can map consumers, know where they are, what they are doing, how they are likely to be feeling. Build campaigns based on Big Data analysis of customer behaviour. Impact on telecom, telcos, smartphone users, future of banking, future of retail, retailing trends and customer insights. Clip from Patrick Dixon's Futurist Keynote at Sampo Liidrite Forum in Estonia on the future of marketing. RFID Technology personalised advertising and creating unique consumer experiences. 70% of bandwidth in UK is video content, the rise of google and YouTube, multi-tasking and device overload. Understanding the consumer, what they want, where they are and what devices they own. Marketing is not about telling people what to do, but coming alongside them and informing them.
Futurist speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50).
For more articles and videos please visit:
globalchange.com
Subscribe to Patrick's Futurist YouTube Channel:
youtube.com/subscription_center?add_user=pjvdixon
Google+
plus.google.com/PatrickDixonFuturist
LinkedIn:
uk.linkedin.com/in/patrickdixon
Twitter:
twitter.com/patrickdixon
Facebook:
facebook.com/drpatrickdixon
Location-based mobile marketing is the Next Big Thing - using Big Data to map customers to products. Location Big Data means marketing teams can map consumers, know where they are, what they are doing, how they are likely to be feeling. Build campaigns based on Big Data analysis of customer behaviour. Impact on telecom, telcos, smartphone users, future of banking, future of retail, retailing trends and customer insights. Clip from Patrick Dixon's Futurist Keynote at Sampo Liidrite Forum in Estonia on the future of marketing. RFID Technology personalised advertising and creating unique consumer experiences. 70% of bandwidth in UK is video content, the rise of google and YouTube, multi-tasking and device overload. Understanding the consumer, what they want, where they are and what devices they own. Marketing is not about telling people what to do, but coming alongside them and informing them.
Futurist speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50).
For more articles and videos please visit:
globalchange.com
Subscribe to Patrick's Futurist YouTube Channel:
youtube.com/subscription_center?add_user=pjvdixon
Google+
plus.google.com/PatrickDixonFuturist
LinkedIn:
uk.linkedin.com/in/patrickdixon
Twitter:
twitter.com/patrickdixon
Facebook:
facebook.com/drpatrickdixon
