Uploaded October 2021 | Updated September 2026, 4 hours ago
Future of Marketing Keynote Speaker - Patrick Dixon - speaking in Vilnius, Lithuania at Confinn. See https://www.confinn.eu. The future of marketing is about INFORMATION and REVELATION. Why most marketing directors hate marketing - being on the receiving end. Why market research cannot tell you the future and why many companies are blind to what their customers really want and need. Keys to successful personalised marketing and location-based marketing, with industry examples in retail of marketing campaigns that really worked well. How COVID has changed retail customer expectations and behaviour.
Future of Marketing Keynote Speaker - Patrick Dixon - speaking in Vilnius, Lithuania at Confinn. See https://www.confinn.eu. The future of marketing is about INFORMATION and REVELATION. Why most marketing directors hate marketing - being on the receiving end. Why market research cannot tell you the future and why many companies are blind to what their customers really want and need. Keys to successful personalised marketing and location-based marketing, with industry examples in retail of marketing campaigns that really worked well. How COVID has changed retail customer expectations and behaviour.
