Uploaded March 2014 | Updated September 2026, 1 hour ago

---

Mystery Shopping is a brilliant tool to gain customer insight. Pretend to be a customer and shop in your own store, phone your own call centre, try to buy one of your own products online - starting with a search term on Google. You will learn more in 30 minutes than in 30 months about what your customers actually experience. Mystery Shopping should be part of every marketing department activity, and every senior leader should be involved in Mystery Shopping regularly. Future of Marketing, Future of Customer Research, ways to improve customer insight. Video comment by Futurist keynote speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50).

For more articles and videos please visit:
globalchange.com

Subscribe to Patrick's YouTube Channel:
youtube.com/subscription_center?add_user=pjvdixon

Google+
plus.google.com/PatrickDixonFuturist

LinkedIn:
uk.linkedin.com/in/patrickdixon

Twitter:
twitter.com/patrickdixon

Facebook:
facebook.com/drpatrickdixon