Uploaded July 2026 | Updated September 2026, 3 weeks ago
*Featured in this video:* Joaquin Cuenca, Co-founder and CEO, Magnific
*Executive summary:* Magnific, formerly Freepik, is transforming the creative industry by shifting from traditional stock assets to an AI-first content creation platform. Magnific adopted Google AI models like Nano Banana, Veo, and Lyria to help users more quickly and efficiently tell compelling visual stories. Combining the latest foundational models across image, video, and audio, Magnific brings together generation, editing, upscaling, collaboration, and workflow tools in one production environment. This approach empowers solo creators to produce short films in weeks and helps enterprises maintain strict visual consistency. Where its users once downloaded 1M images per day, they now generate more than 5M. This scale is helping fuel new, AI-powered opportunities across the creative economy.
*Challenge:* In a pre-AI industry, marketing teams and creators had to be satisfied with stock assets that only met a small subset of their needs. Originally a search engine for free images (hence its former name, Freepik), Magnific recognized that users needed more catered creative assets to tell more compelling original stories. The primary challenge lay in transitioning users from traditional workflows to an AI-first approach, helping them effectively use the additional minutes or hours saved by AI. To empower these new creative possibilities, Magnific needed a trusted partner capable of delivering state-of-the-art models and high-quality image generation at a massive global scale.
*Solution:* Magnific works closely with Google Cloud on both its infrastructure and on its state-of-the-art models—including leveraging Nano Banana, Veo, and Lyria—to power its platform. By combining these models with Magnific’s proprietary tools and layer models, like the Magnific upscalers, customers can handle the last mile of professional editing, such as 4K upscaling. Magnific Spaces allow teams to easily chain these models together into collaborative, multi-step workflows. By combining the high-quality foundational models from Google with Magnific’s industry-specific tools, the company empowers users to generate bespoke images, video, and audio in a single tool. This approach ensures professional creatives can easily scale their output while maintaining strict brand consistency.
*Result:* Magnific’s shift from image provider to AI content creation platform is helping transform how creators work. The company’s new technology is making complex, high-quality production widely accessible. For instance, a single person can now create entire short films in just weeks. Additionally, enterprise brands can maintain strict visual consistency across teams using customized workspaces, and users are now generating 5 million assets per day, a 5x increase from their previous download-only rate. As the creative industry evolves along with AI solutions, Magnific is helping studios uncover more projects than ever before, fueling new jobs and opportunities across the creative economy.
*Highlights and key takeaways from our interview with Joaquin Cuenca, Co-founder and CEO at Magnific:*
→ "We chose Google Cloud as our cloud provider, number one for the availability, and number two because we can trust them to deliver very high quality images."
→ "With these AI solutions, we have some single-person production studios creating small films by themselves in the matter of weeks. That was completely impossible before."
→ “We’re using all of the Google technologies we can get our hands on. We’re heavy users of Nano Banana, Veo, and Lyria. More than 90% of what we do relies on AI models, and we use all of the AI models that Google has shared.”
*Google Cloud products used:* Gemini, Google Cloud Platform, Lyria, Nano Banana, Veo3
*Learn more:*
→ Magnific (formerly Freepik) | The AI Creative Platform
magnific.com
*Featured in this video:* Joaquin Cuenca, Co-founder and CEO, Magnific
*Executive summary:* Magnific, formerly Freepik, is transforming the creative industry by shifting from traditional stock assets to an AI-first content creation platform. Magnific adopted Google AI models like Nano Banana, Veo, and Lyria to help users more quickly and efficiently tell compelling visual stories. Combining the latest foundational models across image, video, and audio, Magnific brings together generation, editing, upscaling, collaboration, and workflow tools in one production environment. This approach empowers solo creators to produce short films in weeks and helps enterprises maintain strict visual consistency. Where its users once downloaded 1M images per day, they now generate more than 5M. This scale is helping fuel new, AI-powered opportunities across the creative economy.
*Challenge:* In a pre-AI industry, marketing teams and creators had to be satisfied with stock assets that only met a small subset of their needs. Originally a search engine for free images (hence its former name, Freepik), Magnific recognized that users needed more catered creative assets to tell more compelling original stories. The primary challenge lay in transitioning users from traditional workflows to an AI-first approach, helping them effectively use the additional minutes or hours saved by AI. To empower these new creative possibilities, Magnific needed a trusted partner capable of delivering state-of-the-art models and high-quality image generation at a massive global scale.
*Solution:* Magnific works closely with Google Cloud on both its infrastructure and on its state-of-the-art models—including leveraging Nano Banana, Veo, and Lyria—to power its platform. By combining these models with Magnific’s proprietary tools and layer models, like the Magnific upscalers, customers can handle the last mile of professional editing, such as 4K upscaling. Magnific Spaces allow teams to easily chain these models together into collaborative, multi-step workflows. By combining the high-quality foundational models from Google with Magnific’s industry-specific tools, the company empowers users to generate bespoke images, video, and audio in a single tool. This approach ensures professional creatives can easily scale their output while maintaining strict brand consistency.
*Result:* Magnific’s shift from image provider to AI content creation platform is helping transform how creators work. The company’s new technology is making complex, high-quality production widely accessible. For instance, a single person can now create entire short films in just weeks. Additionally, enterprise brands can maintain strict visual consistency across teams using customized workspaces, and users are now generating 5 million assets per day, a 5x increase from their previous download-only rate. As the creative industry evolves along with AI solutions, Magnific is helping studios uncover more projects than ever before, fueling new jobs and opportunities across the creative economy.
*Highlights and key takeaways from our interview with Joaquin Cuenca, Co-founder and CEO at Magnific:*
→ "We chose Google Cloud as our cloud provider, number one for the availability, and number two because we can trust them to deliver very high quality images."
→ "With these AI solutions, we have some single-person production studios creating small films by themselves in the matter of weeks. That was completely impossible before."
→ “We’re using all of the Google technologies we can get our hands on. We’re heavy users of Nano Banana, Veo, and Lyria. More than 90% of what we do relies on AI models, and we use all of the AI models that Google has shared.”
*Google Cloud products used:* Gemini, Google Cloud Platform, Lyria, Nano Banana, Veo3
*Learn more:*
→ Magnific (formerly Freepik) | The AI Creative Platform
magnific.com
