Uploaded July 2026 | Updated September 2026, 3 weeks ago
*Featured in this video:* Hui Zhang, CTO and Co-founder, Conviva
*Executive summary:* Conviva, a streaming analytics platform, is helping media companies move beyond siloed, reactive viewer support to optimizing the viewer experience in real time. To manage massive, scattered telemetry data during live broadcasts, Conviva partnered with Google Cloud to ingest, understand, and act on complex event semantics using Vertex AI-powered agents, so Conviva customers can provide the best possible viewing experience. The company has simplified its user interface with natural language tooling through Gemini to make it as easy as possible to gather and act on information. This shift helps prevent frustrated viewers from dropping off of streams, improves customer retention, and transforms Conviva’s internal operations.
*Challenge:* Nobody likes a laggy streaming experience or struggling with multi-factor login errors when they’re trying to watch their favorite sports. Streaming providers want to optimize their viewers’ experience, but there isn’t always a single, centralized solution to solving a viewer’s problem. Conviva is a streaming analytics platform that helps companies measure viewer engagement and experience. By ingesting product insights, login successes and failures, streaming quality, and more, the platform can make suggestions to continuously improve the end-user experience from a single place. Managing all of that in real time required a solution that could ingest scattered telemetry data and provide support instantly.
*Solution:* Conviva chose Google Cloud to help tackle these complex data problems and strengthen its proprietary Time-State Analytics. With Gemini and access to Vertex AI Agent Development Kits (ADKs), Conviva is able to build next-generation agentic analytics solutions to provide the real-time support its clients need. Conviva also adopted Gemini to understand incoming telemetry data and simplify its user interface to empower even entry-level users.
*Result:* By working closely with Google Cloud, Conviva can continuously improve its AI agents’ reliability to shift meeting customer needs from a siloed, reactive process to a unified, proactive one. During a major football event, Conviva’s real-time analysis found a recurring error in viewers’ authentication process that prevented them from logging in to watch the game. Conviva was able to surface the issue automatically in real time, so the customer could resolve the issue, and ensure fans could enjoy their game. By preventing drop-offs and improving the customer experience, Conviva can help improve their customers’ retention rates and customer satisfaction.
*Highlights and key takeaways from our interview with Hui Zhang, CTO and Co-founder, Conviva:*
→ “Google and Conviva are both innovators, and our partnership has been beneficial for both of us. With Google and Gemini, even entry-level users can interact with our powerful analytics platform.”
→ “Using Google technology, we can identify challenges in real time, so customers can take action, fix a viewer’s issue, and their fans can continue watching an amazing game.”
→ “With Google Cloud, we’re building the next generation of agent-based solutions that will unleash the potential agentic technology for video analytics.”
*Google Cloud products used:* Gemini for Enterprise, Gemini Enterprise Agent Platform (formerly Vertex AI)
*Learn more:*
→ Conviva | Real-Time Experience Intelligence for AI Agents
conviva.ai
*Featured in this video:* Hui Zhang, CTO and Co-founder, Conviva
*Executive summary:* Conviva, a streaming analytics platform, is helping media companies move beyond siloed, reactive viewer support to optimizing the viewer experience in real time. To manage massive, scattered telemetry data during live broadcasts, Conviva partnered with Google Cloud to ingest, understand, and act on complex event semantics using Vertex AI-powered agents, so Conviva customers can provide the best possible viewing experience. The company has simplified its user interface with natural language tooling through Gemini to make it as easy as possible to gather and act on information. This shift helps prevent frustrated viewers from dropping off of streams, improves customer retention, and transforms Conviva’s internal operations.
*Challenge:* Nobody likes a laggy streaming experience or struggling with multi-factor login errors when they’re trying to watch their favorite sports. Streaming providers want to optimize their viewers’ experience, but there isn’t always a single, centralized solution to solving a viewer’s problem. Conviva is a streaming analytics platform that helps companies measure viewer engagement and experience. By ingesting product insights, login successes and failures, streaming quality, and more, the platform can make suggestions to continuously improve the end-user experience from a single place. Managing all of that in real time required a solution that could ingest scattered telemetry data and provide support instantly.
*Solution:* Conviva chose Google Cloud to help tackle these complex data problems and strengthen its proprietary Time-State Analytics. With Gemini and access to Vertex AI Agent Development Kits (ADKs), Conviva is able to build next-generation agentic analytics solutions to provide the real-time support its clients need. Conviva also adopted Gemini to understand incoming telemetry data and simplify its user interface to empower even entry-level users.
*Result:* By working closely with Google Cloud, Conviva can continuously improve its AI agents’ reliability to shift meeting customer needs from a siloed, reactive process to a unified, proactive one. During a major football event, Conviva’s real-time analysis found a recurring error in viewers’ authentication process that prevented them from logging in to watch the game. Conviva was able to surface the issue automatically in real time, so the customer could resolve the issue, and ensure fans could enjoy their game. By preventing drop-offs and improving the customer experience, Conviva can help improve their customers’ retention rates and customer satisfaction.
*Highlights and key takeaways from our interview with Hui Zhang, CTO and Co-founder, Conviva:*
→ “Google and Conviva are both innovators, and our partnership has been beneficial for both of us. With Google and Gemini, even entry-level users can interact with our powerful analytics platform.”
→ “Using Google technology, we can identify challenges in real time, so customers can take action, fix a viewer’s issue, and their fans can continue watching an amazing game.”
→ “With Google Cloud, we’re building the next generation of agent-based solutions that will unleash the potential agentic technology for video analytics.”
*Google Cloud products used:* Gemini for Enterprise, Gemini Enterprise Agent Platform (formerly Vertex AI)
*Learn more:*
→ Conviva | Real-Time Experience Intelligence for AI Agents
conviva.ai
