Uploaded June 2026 | Updated September 2026, 3 weeks ago
*Featured in this video:* Adam Kronengold, Chief Digital Officer at Authentic Brands Group
*Executive summary:* Authentic Brands Group is the company behind more than 50 iconic global brands, including Reebok, Champion, Juicy Couture, Elvis Presley and Marilyn Monroe. And while the brands will earn an estimated $38 billion this year, the company employs just under 600 people. To build a private AI environment to help streamline operations and increase output securely, Authentic chose Google technology. Built in just six months, Authentic Intelligence uses Gemini Enterprise Agent Platform and DeepMind’s Veo 3 to democratize data and creative production, and build tailored agents for each team’s particular workflows. Working closely with Google, Authentic's digital team used an Agent Platform blueprint to be able to choose the models that fit best for their needs. Authentic puts all of their data — some more than a hundred years old — into this unified environment, which has already been rolled out to all employees globally so they can automate repetitive tasks and focus more on strategy and growth.
*Challenge:* Running e-commerce, ad campaigns, customer analytics and much more for more than 50 brands keeps Authentic’s teams busy. With a lean team, the company knew AI could help open up unified data access to everyone, help each team work more efficiently, and increase output. They needed to incorporate sophisticated AI technology to enhance images and create videos, as well as build agents for unique team workflows.
*Solution:* Authentic's digital team chose Google to build its AI platform because it could best handle its proprietary data stores and need for a secure environment, plus empower its teams to bring brands to life. The organization also wanted to choose the models that would work best for their teams’ needs, which include Gemini to enhance, annotate, and edit images, and Veo 3, a DeepMind agent that’s ideal for video generation.
*Results:* Authentic Intelligence has already seen widespread adoption and led to big improvements in efficiency and output. Authentic's teams generated 15,000 unique images and conducted more than 30,000 unique chats. There’s been a 60% increase on return on ad spend for campaigns using AI-enhanced images vs. those using traditional studio photography, such as for the company’s recent Reebok golf shoe launch. And every team can now access its own unique set of agents, saving time and allowing instant access to relevant data. One business development process, for example, used to take two weeks to complete across four different teams; now it takes one person just 30 minutes to complete. In addition, AI has democratized the creative process, so that teams beyond design can create pitch materials, product mockups, and other concepts.
*Key takeaways and highlights from our interview with Adam Kronengold, Chief Digital Officer at Authentic Brands Group:*
→ “We're just scratching the service with Authentic Intelligence. Because of our integration with Google’s models, as the models evolve, we automatically grow with the advancements and innovation that's happening within Google.”
→ “We’ve never advanced so far in such a short period of time and I'm very confident and excited that over the next year or two, what we're seeing today is only the tip of the iceberg. And what we'll be able to integrate into all aspects of our business will be completely transformational.”
→ “Google's hyperscale technology has really allowed us to take our creative process and our marketing team and increase our output tenfold.”
→ “Given our massive portfolio of intellectual property, we require the world's best security. Google Cloud ensures our proprietary information and data stays ours.”
*Google Cloud products used:* Gemini Enterprise Agent Platform, Veo 3
*Learn more:*
→ Authentic Brands Group Taps Google Cloud and Gemini to Power the Future of Brand Building with AI googlecloudpresscorner.com/2026-01-11-Authentic-Brands-Group-Taps-Google-Cloud-and-Gemini-to-Power-the-Future-of-Brand-Building-with-AI
→ A new era of agentic commerce is here cloud.google.com/transform/a-new-era-agentic-commerce-retail-ai
→ How Google Shopping used AI to make a parade of hyper-local ads in NYC cloud.google.com/transform/how-google-shopping-used-ai-for-local-campaign-nyc
*Featured in this video:* Adam Kronengold, Chief Digital Officer at Authentic Brands Group
*Executive summary:* Authentic Brands Group is the company behind more than 50 iconic global brands, including Reebok, Champion, Juicy Couture, Elvis Presley and Marilyn Monroe. And while the brands will earn an estimated $38 billion this year, the company employs just under 600 people. To build a private AI environment to help streamline operations and increase output securely, Authentic chose Google technology. Built in just six months, Authentic Intelligence uses Gemini Enterprise Agent Platform and DeepMind’s Veo 3 to democratize data and creative production, and build tailored agents for each team’s particular workflows. Working closely with Google, Authentic's digital team used an Agent Platform blueprint to be able to choose the models that fit best for their needs. Authentic puts all of their data — some more than a hundred years old — into this unified environment, which has already been rolled out to all employees globally so they can automate repetitive tasks and focus more on strategy and growth.
*Challenge:* Running e-commerce, ad campaigns, customer analytics and much more for more than 50 brands keeps Authentic’s teams busy. With a lean team, the company knew AI could help open up unified data access to everyone, help each team work more efficiently, and increase output. They needed to incorporate sophisticated AI technology to enhance images and create videos, as well as build agents for unique team workflows.
*Solution:* Authentic's digital team chose Google to build its AI platform because it could best handle its proprietary data stores and need for a secure environment, plus empower its teams to bring brands to life. The organization also wanted to choose the models that would work best for their teams’ needs, which include Gemini to enhance, annotate, and edit images, and Veo 3, a DeepMind agent that’s ideal for video generation.
*Results:* Authentic Intelligence has already seen widespread adoption and led to big improvements in efficiency and output. Authentic's teams generated 15,000 unique images and conducted more than 30,000 unique chats. There’s been a 60% increase on return on ad spend for campaigns using AI-enhanced images vs. those using traditional studio photography, such as for the company’s recent Reebok golf shoe launch. And every team can now access its own unique set of agents, saving time and allowing instant access to relevant data. One business development process, for example, used to take two weeks to complete across four different teams; now it takes one person just 30 minutes to complete. In addition, AI has democratized the creative process, so that teams beyond design can create pitch materials, product mockups, and other concepts.
*Key takeaways and highlights from our interview with Adam Kronengold, Chief Digital Officer at Authentic Brands Group:*
→ “We're just scratching the service with Authentic Intelligence. Because of our integration with Google’s models, as the models evolve, we automatically grow with the advancements and innovation that's happening within Google.”
→ “We’ve never advanced so far in such a short period of time and I'm very confident and excited that over the next year or two, what we're seeing today is only the tip of the iceberg. And what we'll be able to integrate into all aspects of our business will be completely transformational.”
→ “Google's hyperscale technology has really allowed us to take our creative process and our marketing team and increase our output tenfold.”
→ “Given our massive portfolio of intellectual property, we require the world's best security. Google Cloud ensures our proprietary information and data stays ours.”
*Google Cloud products used:* Gemini Enterprise Agent Platform, Veo 3
*Learn more:*
→ Authentic Brands Group Taps Google Cloud and Gemini to Power the Future of Brand Building with AI googlecloudpresscorner.com/2026-01-11-Authentic-Brands-Group-Taps-Google-Cloud-and-Gemini-to-Power-the-Future-of-Brand-Building-with-AI
→ A new era of agentic commerce is here cloud.google.com/transform/a-new-era-agentic-commerce-retail-ai
→ How Google Shopping used AI to make a parade of hyper-local ads in NYC cloud.google.com/transform/how-google-shopping-used-ai-for-local-campaign-nyc
