Uploaded August 2026 | Updated September 2026, 3 weeks ago
Fontainebleau Las Vegas is betting that casino loyalty programs can do more than keep customers inside the casino.
The Strip resort Monday launched The Experience Collection, allowing Fontainebleau Rewards members to redeem Bleau Points for nearly two dozen Las Vegas experiences, including helicopter tours, supercar racing, Allegiant Stadium tours and attractions such as the Neon Museum and Area15.
The program, curated by Vegas.com, represents an effort by Fontainebleau to make its loyalty program a gateway to the city rather than simply a way to reward gambling and spending at the resort.
“Why not take our point currency and take it outside of our four walls?” Kevin Sweet, Fontainebleau’s senior vice president of slot marketing and operations, told the Review-Journal about the thinking behind the new program. “No one’s ever done that before.”
Sweet said he had been considering the concept for several years as a way of making a Las Vegas trip “more 360 (degrees) and more all-encompassing.” Rather than negotiating individual arrangements with each attraction, Fontainebleau worked with Vegas.com, which already has relationships with the various experience providers.
Fontainebleau Las Vegas is betting that casino loyalty programs can do more than keep customers inside the casino.
The Strip resort Monday launched The Experience Collection, allowing Fontainebleau Rewards members to redeem Bleau Points for nearly two dozen Las Vegas experiences, including helicopter tours, supercar racing, Allegiant Stadium tours and attractions such as the Neon Museum and Area15.
The program, curated by Vegas.com, represents an effort by Fontainebleau to make its loyalty program a gateway to the city rather than simply a way to reward gambling and spending at the resort.
“Why not take our point currency and take it outside of our four walls?” Kevin Sweet, Fontainebleau’s senior vice president of slot marketing and operations, told the Review-Journal about the thinking behind the new program. “No one’s ever done that before.”
Sweet said he had been considering the concept for several years as a way of making a Las Vegas trip “more 360 (degrees) and more all-encompassing.” Rather than negotiating individual arrangements with each attraction, Fontainebleau worked with Vegas.com, which already has relationships with the various experience providers.
