Uploaded October 2025 | Updated September 2026, 9 hours ago
Gray Media approached SAM for full sonic branding and custom music package for its slate of New Orleans Pelicans NBA basketball broadcasts. The music package builds on SAM's previous sports programming collaboration with Gray Media for the Atlanta Braves, and extends the broadcaster's cohesive sports identity.
The 3-minute theme was recorded live in New Orleans with local session players to capture all of the musical flavor and feel of the region. While it has similarities to the Atlanta Braves theme, the Pelicans' sonic identity remains unique to New Orleans' roots, incorporating funk-style drums, bass, and guitar, along with a classic Hammond B3 organ.
The result is a bold, soulful, and regional sound that resonates with fans and gives Gray Media's Pelicans broadcasts a strong and distinctive sonic signature.
Learn more at stephenarnoldmusic.com
Gray Media approached SAM for full sonic branding and custom music package for its slate of New Orleans Pelicans NBA basketball broadcasts. The music package builds on SAM's previous sports programming collaboration with Gray Media for the Atlanta Braves, and extends the broadcaster's cohesive sports identity.
The 3-minute theme was recorded live in New Orleans with local session players to capture all of the musical flavor and feel of the region. While it has similarities to the Atlanta Braves theme, the Pelicans' sonic identity remains unique to New Orleans' roots, incorporating funk-style drums, bass, and guitar, along with a classic Hammond B3 organ.
The result is a bold, soulful, and regional sound that resonates with fans and gives Gray Media's Pelicans broadcasts a strong and distinctive sonic signature.
Learn more at stephenarnoldmusic.com
