Uploaded March 2026 | Updated September 2026, 2 days ago
Al Arabiya is one of the largest and most influential 24-hour news networks in the Middle East, reaching audiences worldwide across broadcast, digital, and mobile platforms. As part of the network's global rebrand, Al Arabiya sought out SAM for a sonic identity to reflect its credibility, energy, and international outlook while remaining rooted in the cultural character of the region.
Our creative team developed a complete sonic ecosystem – including network idents, programming themes, promotional music, and a customizable sonic toolkit – aligned with the network’s new emphasis on a human-focused and dynamic storytelling approach toward news. It conveys reliability, clarity, depth, and approachability by blending a modern, contemporary sound with instrumentation and musical elements rooted in the region.
The result is a distinctive audio signature designed to connect the network with its global audience on an emotional level while reflecting its identity and heritage.
What's the sound of your brand?
Learn more: stephenarnoldmusic.com
Al Arabiya is one of the largest and most influential 24-hour news networks in the Middle East, reaching audiences worldwide across broadcast, digital, and mobile platforms. As part of the network's global rebrand, Al Arabiya sought out SAM for a sonic identity to reflect its credibility, energy, and international outlook while remaining rooted in the cultural character of the region.
Our creative team developed a complete sonic ecosystem – including network idents, programming themes, promotional music, and a customizable sonic toolkit – aligned with the network’s new emphasis on a human-focused and dynamic storytelling approach toward news. It conveys reliability, clarity, depth, and approachability by blending a modern, contemporary sound with instrumentation and musical elements rooted in the region.
The result is a distinctive audio signature designed to connect the network with its global audience on an emotional level while reflecting its identity and heritage.
What's the sound of your brand?
Learn more: stephenarnoldmusic.com
