Uploaded November 2025 | Updated September 2026, 12 hours ago
Pontus Abrahamsson had a crazy idea on his flight to France. And as soon as he landed he called his co-founder and said, "we need to build a directory." So they bought the domain, built the app in 3 hours, posted it, and it went super viral. This video breaks down why directories still work in 2025 and how to design beautiful websites with AI.
Join our Black Friday VIP list → starterstory.com/blackfriday?utm_source=youtube&utm_campaign=pontus
Build your own app → build.starterstory.com/build/ai-build-accelerator?utm_source=youtube&utm_campaign=pontusvideo
Follow Pontus on X: https://x.com/pontusab
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Intro
1:09 - Special Announcement
2:02: Pontus background
2:31 - What is a directory?
3:13 - How Pontus found the idea
3:50 - Building the MVP
4:41 - How he ships fast
5:27 - Pontus' launch strategy
6:33 - Designing with AI
8:03 - Check out Starter Story Build
9:04 - Are directories dead in 2025?
10:08 - Cursor Directory tool
11:48 - Lean tech stack
12:49 - "start something simple"
13:36 - Final Word
This video is an educational case study of one founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Pontus Abrahamsson had a crazy idea on his flight to France. And as soon as he landed he called his co-founder and said, "we need to build a directory." So they bought the domain, built the app in 3 hours, posted it, and it went super viral. This video breaks down why directories still work in 2025 and how to design beautiful websites with AI.
Join our Black Friday VIP list → starterstory.com/blackfriday?utm_source=youtube&utm_campaign=pontus
Build your own app → build.starterstory.com/build/ai-build-accelerator?utm_source=youtube&utm_campaign=pontusvideo
Follow Pontus on X: https://x.com/pontusab
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Intro
1:09 - Special Announcement
2:02: Pontus background
2:31 - What is a directory?
3:13 - How Pontus found the idea
3:50 - Building the MVP
4:41 - How he ships fast
5:27 - Pontus' launch strategy
6:33 - Designing with AI
8:03 - Check out Starter Story Build
9:04 - Are directories dead in 2025?
10:08 - Cursor Directory tool
11:48 - Lean tech stack
12:49 - "start something simple"
13:36 - Final Word
This video is an educational case study of one founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
