Music Marketing 101: Social Media Content Strategy for Musicians | Audience Engagement

Uploaded February 2025 | Updated September 2026, 2 weeks ago

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In this video from Berklee Online’s Music Marketing 101 course, instructor Christopher Wares advises you on how to incorporate social media content strategies to expand your fanbase and keep your audience engaged. Once you have defined your target audience and defined the themes and topics that align with your brand, Wares encourages you to follow three pillars of content creation: music, interests, and values. In this video, you will learn content creation strategies such as the implementation of hooks, captions, visuals, vlogs, relatable posts, and more to engage your audience in the best way possible.

Learn more about this course: berkonl.in/3WvdeYw

ABOUT CHRISTOPHER WARES:
Chris Wares is the assistant chair of the Music Business/Management department at Berklee College of Music, where he leverages his extensive industry experience to empower artists and music professionals to elevate their careers. Chris has held roles such as marketing director, grant writer, artist manager, copyright administrator, and distribution specialist, working with some of North America’s largest independent record labels, publishing companies, entertainment law firms, and management companies. He has led marketing campaigns for Grammy and Juno award-winning artists and secured substantial funding for artists and businesses. A sought-after speaker and industry expert, his insights have been featured by Harvard Business School, NPR, Billboard, CBC, and more. Chris is also an active member of the Recording Academy, the Canadian Academy of Recording Arts and Sciences (CARAS), and the Music and Entertainment Industry Educators Association (MEIEA).

About Berklee Online:
Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today:
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Christopher Wares | Berklee Online | Music Business | Management | Marketing | Record Labels | Harvard Business School | Grammy Awards | Artist Manager | Target Audience | Fanbase | Fan Profile | Artists | Social Media Content Creation Strategies | Music | Interests | Passions | Audience Engagement

$Music Marketing 101: Social Media Content Strategy for Musicians | Audience Engagement | Berklee Download Your Free Music Business Handbook Now: https://berkonl.in/3XRrl9n Earn Your Music Business Degree Online with Berklee: https://berkonl.in/3JyAdwb In this video from Berklee Online’s Music Marketing 101 course, instructor Christopher Wares advises you on how to incorporate social media content strategies to expand your fanbase and keep your audience engaged. Once you have defined your target audience and defined the themes and topics that align with your brand, Wares encourages you to follow three pillars of content creation: music, interests, and values. In this video, you will learn content creation strategies such as the implementation of hooks, captions, visuals, vlogs, relatable posts, and more to engage your audience in the best way possible. Learn more about this course: https://berkonl.in/3WvdeYw ABOUT CHRISTOPHER WARES: Chris Wares is the assistant chair of the Music Business/Management department at Berklee College of Music, where he leverages his extensive industry experience to empower artists and music professionals to elevate their careers. Chris has held roles such as marketing director, grant writer, artist manager, copyright administrator, and distribution specialist, working with some of North America’s largest independent record labels, publishing companies, entertainment law firms, and management companies. He has led marketing campaigns for Grammy and Juno award-winning artists and secured substantial funding for artists and businesses. A sought-after speaker and industry expert, his insights have been featured by Harvard Business School, NPR, Billboard, CBC, and more. Chris is also an active member of the Recording Academy, the Canadian Academy of Recording Arts and Sciences (CARAS), and the Music and Entertainment Industry Educators Association (MEIEA). About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Christopher Wares | Berklee Online | Music Business | Management | Marketing | Record Labels | Harvard Business School | Grammy Awards | Artist Manager | Target Audience | Fanbase | Fan Profile | Artists | Social Media Content Creation Strategies | Music | Interests | Passions | Audience Engagement$ $What Is Batuku? | Black Creative Expression: Introduction to Africana Studies | Marisa Correia Access Free Music Resources: https://berkonl.in/3HPNkYL This video from the Berklee Online course Black Creative Expression: An Introduction to Africana Studies features musician Marisa Correia, who was born and raised in Tarrafal, Cape Verde. Correia plays Batuku, a traditional African music genre that dates back to the pre-colonial period and was especially important as a form of expression for women. Historically performed at weddings and baptisms that would last through the night, Batuku has deep cultural roots in community celebration and storytelling. Correia shares with course author Emmett Price III how Batuku was once banned due to harmful stereotypes linking it to women accused of infidelity. Despite these efforts to suppress it, the genre endured and became more powerful over time. While modern performances may feature a range of instruments, Correia emphasizes that Batuku must include traditional elements such as the chabeta and cloth-based percussion—tools originally used to create its distinctive rhythms. Today, Batuku faces challenges from government officials and producers who view performances within this genre as expensive or logistically difficult to organize. Still, the community continues to come together to perform it at major events, preserving its legacy. Correia sees Batuku as a way for people to feel free, express themselves, and share African culture with others. She notes that tourists often request Batuku performances, which helps keep the tradition alive for future generations. Learn more about this course: https://berkonl.in/4jkYS61 ABOUT EMMETT G. PRICE III: Emmett G. Price III, PhD, is the founding dean of Africana Studies at Berklee College of Music and an internationally recognized expert on Black music, Afro-diasporic expression, and Christian worship. He is the author of “Hip Hop Culture,” executive editor of “The Encyclopedia of African American Music,” and editor of “The Black Church and Hip Hop Culture: Toward Bridging the Generational Divide.” A former editor-in-chief of “The Journal of Popular Music Studies,” his scholarship has appeared in leading journals such as “American Music,” “Ethnomusicology,” and “The Yale Journal of Music and Religion.” A celebrated speaker, he has addressed audiences at Nike, the Rock and Roll Hall of Fame, and NPR’s “All Things Considered,” and is co-host of the “All Rev’d Up” podcast. A trained musician, Price has performed globally with sacred music ensembles, gospel choirs, and jazz bands. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Black Creative Expression | Africana Studies | Emmett G. Price III | Berklee Online | African Culture | Batuku | Gospel | Culture and Music | Marisa Correia$ $Music Business Law: Accounting Basics, Splitting Royalty Money Between Songwriters & Publishers Download Your Free Music Business Handbook Now: https://berkonl.in/3XRrl9n Earn Your Music Business Degree Online with Berklee: https://berkonl.in/3JyAdwb Licensing a song for a movie or a TV show is a good way of earning revenue as a musician. But how should that money be divided? That’s the question that’s answered in this video from Music Business Law for Artists, a 12-week Berklee Online course by Valerie Lovely. If the artist in question is a band, with some of the members being writers and others not, this is where accounting really comes into play. The division of revenue can also depend on the band’s internal contracts. For example, let’s say your band is licensing a song for $1,000. That sum will be divided into two categories: $500 for the use of your band’s sound recording, and $500 for the use of your writer’s composition. The composition revenue will be divided once again in two, one half being the writer’s share, and the other half being the publisher’s share. Assuming that the producer gets 20 percent (or $50) of each share, the rest of the writers share will be divided equally between the two songwriters, and the rest of the publishing share will be divided equally by the whole band. Now for the remaining $500 in the sound recording license, the money will be divided equally between the band members. But depending on the internal agreements and contracts, the band might have to give part of their share to the producer. Learn more about this course: https://berkonl.in/3KKBGz0 ABOUT VALERIE LOVELY: Valerie Lovely is Assistant Professor of Music Business/Management at Berklee College of Music and a practicing transactional music attorney. Her clientele is limited exclusively to musicians, songwriters, publishers, record labels, and others with music law needs. The firm provides various transactional music law services, such as contract drafting, negotiation and explanations, copyrights, trademarks, band business evaluation reports, and other music business and legal services. Attorney Lovely also hosts a free informational website, MusicLawInfo, that provides numerous music law articles of interest to todays musicians. Valerie has been a guest speaker, panelist, and lecturer at a variety of events sponsored by legal- and music-based organizations (American Bar Association, Massachusetts Bar Association, Berklee College of Music, Blacksun Festival, etc.). She has taught copyright law to attorneys as a member of the Volunteer Lawyers for the Arts faculty. Valerie has also been a musician for most of her life. She plays several instruments, has performed in rock bands, chamber groups, wind ensembles, and studio projects, and has composed music in various styles and for use in a variety of media. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Music Business Law | Accounting Basics | Splitting Royalty Money Between Songwriters | Music Publishing | Sync Licensing | Berklee Online | Online Course | Course Overview | Berklee College of Music | Music Business | Valerie Lovely$ $AI for Songwriters: Ethical Considerations | Artificial Intelligence | Consent | Transparency | Bias Download Your Free Songwriting Handbook Now: https://berkonl.in/3wSocKI Earn Your Songwriting Degree Online with Berklee: https://berkonl.in/3wNQbv0 In this video from the Berklee Online AI for Songwriters course, instructor Ben Camp discusses the ethics surrounding the use of AI in the music industry. Camp brings up important questions like “Should artists have the right to decide if their work is used to train AI models?” and “Who is the rightful owner of music that was created by AI?” This discussion also touches upon consent, transparency, and bias in AI tools, which could limit the range of music we experience. Camp stresses the necessity for people to learn more about the ethical implications of AI in music, but also emphasizes that AI has many positive uses in music, such as allowing musicians to create songs easily, with a lower budget, and promote their music worldwide faster. Learn more about this course: https://berkonl.in/41cADkw ABOUT THE AUTHOR: Ben Camp teaches songwriting at Berklee College of Music. Their songs have appeared in film and TV on networks like MTV, CBS, NBC, Fox, and more. They have written singles for Brice Fox, Tiesto, Victoria Justice, Sam Feldt, and others. Bens mission as an educator is simple: Help you write the songs that only you can write. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline AI for Songwriters | Songwriting | Artificial Intelligence | Audio | Technology | Ben Camp | Berklee College of Music | Berklee Online | songwriter | Brice Fox | Tiesto | Victoria Justice | Sam Feldt | Ethics | Audio Production | Music Industry | AI in Music Production$ $Home Studio Music Production: Song Structure, Duration & Repetition | Berklee | Alper Tuzcu 3/23 Download Your Free Music Production Handbook Now: https://berkonl.in/3JBxeTK Study Music Production Online with Berklee: https://berkonl.in/3DEnKDE In this video series, Home Studio Music Production, Berklee Online instructor Bora Uslusoy provides helpful insights regarding music production in the home studios by showing you how to use a DAW, audio interfaces, MIDI, pad controllers, and other recording equipment. This 23-video course (which also features special guest Alper Tuzcu) delves into the process of pre-production and production of a song, paying close attention to its structure, elements, and managing your DAW. When you first begin work on a song, it is important to think about duration, number of bars per section, repetition, and the possible modification of tempo and key. As you go from the preproduction process to the production process you’ll want to make sure your song has enough contrast in the melody, harmony, and rhythm. Uslusoy further explains how to use multiple features inside Pro Tools to program drum sets and bass parts and use MIDI pads to ensure a smooth production process. This course also gives you an overview on how to execute vocal comping, manually editing pads, quantizing notes, using parametric EQ band to adjust frequencies, and applying different reverb plug-ins to add special effects to your tracks. Lastly, you will learn how to effectively implement dynamic processors to adjust loudness in both MIDI and audio tracks in order to produce a mixed and mastered song in your home studio. Watch All of the Videos in This Series: https://berkonl.in/4hcE2pb ABOUT BORA USLUSOY: Bora Uslusoy is an associate professor at Berklee College of Music in the Music Production and Engineering Department as well as a member of the Audio Engineering Society. He also teaches the Writer, Engineer, Producer in the Home Studio course at Berklee Online, which he wrote, and Pro Tools 101. He has worked with Lawrence Watson, Tom Appleman, Mel Gabbitas, and many others. He has published five instructional books on guitar and bass in Turkish, and has written magazine articles, product reviews, and how-to guides. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Home Studio | Music Production | Pre-production | Pro Tools 101 | Bora Uslusoy | Alper Tuzcu | Song Duration | Song Structure | Song Timing | Meter | Repetition | Verse | Prechorus | Chorus | Lyrics | Storytelling | Education | Music Composition | Lawrence Watson | Tom Appleman | Mel Gabbitas | Berklee Online$ $Piano Chords for Modern Music: Practicing Major 7th Chords | Dave Limina | Berklee Online 9/22 Download Your Free Piano Handbook Now: https://berkonl.in/3tiaiQg Study Piano Online with Berklee: https://berkonl.in/2xqRbq3 In these video lessons from Berklee Online’s Piano Chords for Modern Music course, instructor Dave Limina explores the basic concepts of building chords on the piano. Whether you are new to piano or have been playing for years, these 22 videos will provide you with new insight on how to use chords in new ways. By focusing on the four pillars of learning: intellectual learning, drilling, grooving, and phrasing, Limina teaches you the theory behind chord construction and how to practice chords effectively. The first pillar (intellectual learning) demonstrates that all types of chords are formed from a specific scale. The second pillar (drilling) encourages you to repeat chord shapes and positions on the piano through several octaves, so you can memorize each chord and commit it to muscle memory. The third pillar (grooving), gets you locked in with a metronome and emphasizes how to play chords in time. Lastly, the fourth pillar (phrasing), shows you how to apply your knowledge of chord positions to a specific phrase of a tune, changing positions by following a specific tempo and style. Limina instructs you how to form major and minor triads, major and minor 7th chords, and dominant chords by following these four pillars. Across all 22 videos, you will also train your muscle memory, which is beneficial when reading music notation, sheet music, and creating your own music. ABOUT DAVE LIMINA: Dave Limina is the Chair of the Piano department at Berklee College of Music. He is also the Director of the Bachelor of Arts in Piano Performance degree program for Berklee Online. In 2001 he received the Most Valuable Contribution to the Performance Curriculum Award for his work in developing the Hammond organ program at Berklee. An experienced session keyboardist, composer, and arranger, Dave has performed with Ronnie Earl and the Broadcasters, Lori McKenna, Duke Robillard, Gloria Estefan, Mark Murphy, Scott Hamilton, and more. He also performed as part of the first national touring company of the Broadway musical “Rent.” He received Boston Music Award nominations for his work with Courage Brothers, Ronnie Earl, and Mighty Sam McClain, and has played on several Grammy-nominated recordings. He played keyboards on Michelle Willson’s “Wake Up Call” album, which won a Boston Music Award in 2001. Dave does extensive session work in Boston, New York, and LA. He is the author of “Hammond Organ Complete” (Berklee Press). His playing is also featured on many TV and film soundtracks. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Piano | Keyboard | Piano Chords | Chord Construction | Chord Theory | Major Triads | Minor Triads | Major 7th Chords | Minor 7th Chords | Dominant 7th Chords | Chord Inversions | Arpeggios | Voice Leading | Lead Sheets | Comping | Contemporary Piano | Improvisation | Music Theory | Berklee Online | Dave Limina | Stevie Wonder | Elton John | Ronnie Earl and the Broadcasters | Lori McKenna | Duke Robillard | Gloria Estefan | Mark Murphy | Scott Hamilton$ $Music Theory Fundamentals: The Rules of Voice Leading | Composition | Berklee Online Download Your Free Music Theory Handbook: https://berkonl.in/40qs0jB Study Music Theory Online with Berklee: https://berkonl.in/3YimTjJ In this excerpt from Berklee Online’s Music Theory Fundamentals course, instructor Amy Bellamy discusses voice leading. Working through a common progression (I - V - vi - IV), you’ll learn the best way to notate the progression in a smooth fashion. Remember that the three main tenets of voice leading are: 1) To use common tones (if possible) 2) To move the notes in the chord by half or whole step (if needed), and 3) To avoid any leaps or jumps greater than a 3rd. This video will also provide specific techniques that you can use whenever you want to voice-lead a chord progression. Why do we use voice leading? Simply stated, it sounds good to utilize voice leading in your arrangements and accompaniments. Learn more about this course: https://berkonl.in/4978Vqw ABOUT AMY BELLAMY: Keyboardist Amy Bellamy has performed with Chaka Khan (for President Bill Clinton), G Love and the Juice, The Nth Power, Oleta Adams, Terri Lyne Carrington, Res, Club D’elf, Cody Chesnutt, the Harlem Gospel Choir, Akrobatik, and more. Additionally, she has shared countless bills with major artists such as Parliament Funkadelic, Morris Day and the Time, Bootsy Collins, Chick Corea and more. As a classical accompanist, Bellamy has appeared on multiple European tours with notable performances at Notre Dame Cathedral in Paris, France and St Mark’s Basilica in Venice, Italy. Along with her husband, bassist Aaron Bellamy (The A-Beez) have led a well-established Tuesday night residency at Boston’s beloved Wally’s Jazz Café for more than two decades. The A-Beez released their debut album “Never Going Back” in 2015, and their second album, “Say Goodbye” was released in 2018. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Music Theory Fundamentals | Voice Leading | Keyboards | Piano | Amy Bellamy | Chaka Khan | President Bill Clinton | G Love and the Juice | The Nth Power | Oleta Adams | Terri Lyne Carrington | Res | Club D’elf | Cody Chesnutt | Harlem Gospel Choir | Akrobatik | Parliament Funkadelic | George Clinton | Morris Day | The Time | Bootsy Collins | Chick Corea | Berklee Online | Berklee College of Music$ $Music Production 101: Audio Interface Setup on Your Computer & DAW | Phantom Power | Berklee Online Download Your Free Music Production Handbook Now: https://berkonl.in/3JBxeTK Earn Your Music Production Degree Online with Berklee: https://berkonl.in/3DEnKDE In this video from the Berklee Online course, Music Production 101, instructor Michael Bierylo teaches you how different types of audio interfaces work in order to transmit audio into a computer. Bierylo, who wrote this course with David Mash, explains how a basic interface consists of one microphone input and an option to turn phantom power on and off, which is used when recording with a condenser microphone. Additionally, audio interfaces also have a line input commonly used for plugging in guitars, a knob to control levels, and a headphone output. On the back of the interface, you will often find a USB connector and two RCA outputs, the latter of which are less commonly seen in interfaces. The second model Bierylo introduces contains some additional elements such as two microphone inputs, one of them containing a neutrik connector that takes the XLR connector from different types of microphone cables. For these inputs, there is a level control knob, a 48-volt phantom power, and other additional controls that moderate headphones or speaker’s output. On the back panel of this second interface, Bieylo explains how there are several inputs and outputs that can be connected to monitor speakers and instruments. Additionally, this model contains “Standard MIDI Connections,” which allows the interface to serve as a MIDI interface as well. For more professional features, other interfaces have more input and output options, consisting of six different analog inputs and outputs, which allow you to connect multiple devices at the same time. Learn more about this course: https://berkonl.in/3EItS0P ABOUT MICHAEL BIERYLO: Michael Bierylo is an electronic musician, guitarist, composer, and sound designer. He has been a faculty member at Berklee College of Music since 1995 and is currently Chair of the Electronic Production and Design department, where he led the development of Berklee’s Electronic Digital Instrument program, the Electronic Performance Minor, and the Creative Coding Minor. Major projects include artist residencies with Suzanne Ciani, Nona Hendryx, Hank Shocklee, Richard Devine, Chagall, Robert Rich, and Kaitlyn Aurelia Smith. With Berklee Online, he has written and teaches music production and music technology courses. ABOUT DAVID MASH: David Mash is a guitarist, composer, producer, synthesist, author, educator, and futurist. He retired in 2017 as Senior Vice President for Innovation, Strategy, and Technology at Berklee College of Music in Boston, where he had worked for more than 40 years. David was the founding chair of Berklee’s Music Synthesis department (now known as Electronic Production and Design). David has collaborated on development and artistic projects with leaders in the multimedia and music industries such as Kodak, Adobe Systems, Digidesign/Avid, Opcode, Kurzweil, Yamaha, Roland, Korg, Softube, Fishman Transducers, Godin Guitars, and many others. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Music Production 101 | Studio Setup | Michael Bierylo | David Mash | Berklee Online | Electronic Production and Design | Ableton Live | Electronic Digital Instrument | Electronic Performance | Creative Coding | Music Synthesis | Interfaces | Audio | MIDI | Neutrik Connector | Phantom Power | Nona Hendryx | Hank Shocklee$ $Alex Lacamoire Interview | Keyboards for Live Performance | Berklee Online | Adriana Balic Download Your Free Piano Handbook Now: https://berkonl.in/3DBqBNx Study Piano Online with Berklee: https://berkonl.in/3JCFsLy Cuban-American composer Alex Lacamoire talks about his musical beginnings and shares the practices that made him a better musician, in this interview with Adriana Balic, for her Berklee Online course, Keyboards for Live Performance: Techniques and Technology. Lacamoire emphasizes the importance of transcribing, saying he learned a lot by trying to figure out the parts of an arrangement using only the ears and the brain. When playing the piano, he says he likes to incorporate all the different instruments of a piece into it. He discusses how time-consuming the writing process can be, and how it’s much easier with today’s technology, but holds the belief that the old school process was an important aspect of his growth. Alex Lacamoire is a Berklee alum (1995) who studied jazz, arranging, and film scoring, majoring in professional music. He was born in Los Angeles, but moved to Miami with his family when he was nine years old. He has played piano since the age of four, attended fine arts and performing arts middle and high schools, followed by Berklee College of Music in Boston. Lacamoire is a Tony- and Grammy-winner, and he earned the Kennedy Center Honor in 2018. His most successful work was with the musical theater production of “Hamilton.” He was the pianist/keyboardist, conductor, musical director, arranger, orchestrator, composer, and music producer of the cast album. Learn more about this course: https://berkonl.in/48JMckx ABOUT ADRIANA BALIC: Adriana Balic has toured the world as a member of popstar P!NK’s band since 2003, on keys, backing vocals, and guitar. In November 2019, Balic completed P!NK’s Beautiful Trauma World Tour, which broke records, playing to more than 3 million people and making it the 10th highest grossing tour in Billboard Boxscore’s history. Balic’s media credits include “Saturday Night Live,” Apple Music, “Top of the Pops,” iHeartRadio Live, and “American Idol.” Other artists Balic has played with include Gwen Stefani, Wrabel, Sheila E., Brenda Russell, Chris Stapleton, Peabo Bryson, and the US National Touring Theater Production of “Jersey Boys.” She plays Roland keyboards and is a Roland Artist. She has been on faculty at Berklee Online as the Pop/Rock Vocals instructor since 2010. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Alex Lacamoire | Hamilton | Broadway | Keyboards for Live Performance | Adriana Balic | Pink | P!NK | Gwen Stefani | Wrabel | Brenda Russell | Chris Stapleton | Jersey Boys | Berklee Online | Berklee College of Music$ $Advanced Jazz Piano: Course Overview | Kevin Harris | African-Influenced Method | Black Gospel Music Download Your Free Piano Handbook Now: https://berkonl.in/3DBqBNx Study Piano Online with Berklee: https://berkonl.in/3JCFsLy In this lively animation from Berklee Online’s Advanced Jazz Piano course, author Kevin Harris discusses his first and most influential music education, Black gospel music culture in Lexington, Kentucky. He stresses that the most important thing he learned from that experience was that if we want to excel at a specific musical skill, we must enthusiastically, rigorously, and repetitiously immerse ourselves in an environment where that skill is not just taught and understood, but continually experienced. He also discusses the African-Influenced Method (AIM), a lens through which he explores the jazz repertoire in his course. “The African American styles of vocalizing, dancing, singing, clapping, and moving are all cultural elements that are at the foundation of countless global styles of music,” he says. The key to the method are these three steps: Grammar, Movement, and Immersion. He shares more about the approach to this course, and how you will come away from it embracing the philosophy that music is a living, breathing entity that connects us all. Learn more about this course: https://berkonl.in/4913WY4 ABOUT KEVIN HARRIS: Jazz pianist Kevin Harris’ greatest desire is to constantly grow, evolve, improve, and advance. Harris—who splits time between New York and Boston—plays a distinctive combination of traditional and contemporary music that seeks to celebrate the musical influences of Thelonious Monk and Miles Davis, intersecting with Johann Sebastian Bach, Scott Joplin, and the folkloric African rhythms of the Caribbean. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Advanced Jazz Piano | Kevin Harris | Gospel Music | Black Gospel | African-Influenced Method | Thelonious Monk | Miles Davis | Johann Sebastian Bach | Scott Joplin | Berklee Online | Berklee College of Music | Online Course | Psychoacoustics | Music Production | Speech | Music | Susan Rogers | Prince | Barenaked Ladies | David Byrne | Psychology$ $Music Notation and Score Preparation Using Dorico Pro: Entering Notes by Keyboard (Alphabetic Entry) Download Your Free Music Theory Handbook: https://berkonl.in/40qs0jB Study Music Theory Online with Berklee: https://berkonl.in/3YimTjJ In this video from Music Notation and Score Preparation Using Dorico Pro—a Berklee Online course co-written with Tom Rudolph—Vincent Leonard demonstrates how to enter notes using alphabetic entry, which relies on the computer keyboard for note input. Using the final movement of Beethoven’s Symphony No. 9 (commonly known as “Ode to Joy”), he explains that to switch to Write mode, press Command–2 (or Control–2), click on bar 1, and begin typing notes from your keyboard. Pressing the period key adds dotted notes, and pressing 7 shifts to a half-note value. Leonard also notes that Option–Command–Arrow Up/Down moves notes up or down an octave. Learn more about this course: https://berkonl.in/47NO6CF ABOUT VINCENT LEONARD: Vincent A. Leonard, Jr. is a versatile producer, composer, and orchestrator whose works have premiered both nationally and internationally. His compositional credits span film, radio, television, and stage. These include the feature film “Running on Empty Dreams,” music for the “Captain Courteous” radio series, and theme and event music for TUTV (Temple University Television). He has written extensively for theater and corporate media, and has orchestrated world premiere productions including “Redwall” (Opera Delaware) and “The Little Princess” (Upper Darby Summer Stage). Leonard is also recognized for his work as a copyist/engraver and arranger, having collaborated with artists and ensembles such as Peter Nero, the Philly Pops Orchestra, the No-Name Pops Orchestra, Doc Severinsen, the London Symphony Orchestra, Chuck Mangione, Jeff Tyzik, Leslie Burrs, and on musicals by Duke Ellington, Alan Menken, Kurt Weill, and Mitch Leigh. ABOUT TOM RUDOLPH Dr. Tom Rudolph is an adjunct instructor for Berklee Online, the University of the Arts, Central Connecticut State University, VanderCook MECA, and the Rutgers Mason Gross School of Music. He has authored multiple online courses in music technology and music history. His books include: “The Musical iPad,” “The iPad in the Music Studio,” “Finale: An Easy Guide to Music Notation” (Third Edition), “Sibelius: A Comprehensive Guide to Sibelius Music Notation Software” (Second Edition), “Teaching Music with Technology” (Second Edition), “Recording in the Digital World,” “YouTube in Music Education,” and “Finding Funds for Music Technology.” He was also one of four co-authors of the TIME publication, “Technology Strategies for Music Education.” He has published many articles on music technology that have appeared in the Music Educators Journal, The Instrumentalist, and DownBeat magazine. In addition to his work in music technology, Dr. Rudolph is a trumpet performer in the Philadelphia area and performs with a group called Gaudeamus. His compositions and arrangements have been published by Neil Kjos and Northeastern Music Publications, Inc. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Music Notation | Score Preparation | Dorico Pro | Alphabetic Entry | Vincent A. Leonard, Jr. | Dr. Tom Rudolph | Ludwig van Beethoven | Symphony No. 9 | Ode to Joy | Score | Finale | Sibelius | Notion | and Dorico | Doc Severinsen | London Symphony Orchestra | Chuck Mangione | Jeff Tyzik | Leslie Burrs | Duke Ellington | Alan Menken | Kurt Weill | Mitch Leigh | Neil Kjos$ $Audio Mastering: Attenuate & Replace a Cough/Coughs with iZotope RX | Music Production & Engineering Download Your Free Music Production Handbook Now: https://berkonl.in/3JBxeTK Earn Your Music Production Degree Online with Berklee: https://berkonl.in/3DEnKDE In this video from Berklee Online’s Audio Mastering Techniques course, course co-author Jonathan Wyner explains how to use iZotope RX to eliminate coughs, and the different techniques that can be used in order to get the most realistic results. As the video explains, removing an artifact like a cough takes a lot of trial and error. Going to the spectral repair mode in your plug-in, you’ll have the option to either replace or attenuate a sound. The replace feature will completely resynthesize your sound, and although this can be used in different settings, for the case of removing a cough, you should probably use the attenuate feature, as the replace feature can create unwanted artifacts. In the attenuate window, you can also change the specificity of the band you are trying to manipulate. Exploring the different parameters is a great way to get experience and give you a chance to see different results. Learn more about this course, which Jonathan Wyner co-authored with Marc-Dieter Einstmann: https://berkonl.in/3Xo9uJL ABOUT JONATHAN WYNER: Jonathan Wyner is an associate professor in the Music Production and Engineering department at Berklee College of Music and owner of M Works Mastering Studios in Cambridge, Massachusetts. Throughout his career, he has worked with artists both well-known and more esoteric, including James Taylor, David Bowie, Aerosmith, Kiri Te Kanawa, Pink Floyd, Cream, Richard Stoltzman, Miles Davis, Nirvana, Aimee Mann, Juliana Hatfield, Tiny Tim, Snakefinger, John Cage, and Rahsaan Roland Kirk. ABOUT MARC-DIETER EINSTMANN Marc-Dieter Einstmann is the chief mastering engineer at Einstmann Mastering Studios, based in Hamburg and New York. Since 1987 he has worked for artists and producers, such as Dave Stewart, Annie Lennox, Chrissie Hynde, Mick Jagger, Mary J. Blige, David Lee Roth, Notorious B.I.G., Dru Hill, Doug E. Fresh, D’Angelo, Tricky, Depeche Mode, KD Lang, Yo-Yo Ma, Elvis Costello, The Neptunes, Frankie Knuckles, Flood (U2), David Kahne (Paul McCartney), Rodney Jerkins (Michael Jackson), Alan Moulder (Nine Inch Nails), Imogen Heap and Cyndi Lauper, among others. About Berklee Online: Founded in 2002, Berklee Online is the premier innovator and largest provider of worldwide music education, offering the renowned curriculum of Berklee College of Music at a fraction of the cost through award-winning programming and instruction. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu http://www.facebook.com/BerkleeOnline http://www.instagram.com/berkleeonline/ https://www.linkedin.com/company/berkleeonline https://www.tiktok.com/@berkleeonline Audio Mastering | Coughs | Berklee Online | Music Production | Music Engineering | iZotope RX | Jonathan Wyner | Marc-Dieter Einstmann | James Taylor | David Bowie | Aerosmith | Kiri Te Kanawa | Pink Floyd | Cream | Richard Stoltzman | Miles Davis | Nirvana | Aimee Mann | Juliana Hatfield | Tiny Tim | Snakefinger | John Cage | Rahsaan Roland Kirk | Einstmann Mastering Studios | Dave Stewart | Annie Lennox | Chrissie Hynde | Mick Jagger | Mary J. Blige | David Lee Roth | Notorious B.I.G. | Depeche Mode | The Neptunes | Imogen Heap | Cyndi Lauper$