Uploaded May 2020 | Updated September 2026, 3 hours ago
Learn directly from the best in the business. How to develop your music marketing plan for your own career from the ground up. Grow your fanbase, gain more streams, sell more merch, and pack your shows by having a marketing strategy that defines everything else you do to promote your band. This music marketing 101 conversation walks you through exactly how.
Recorded during the great coronavirus lockdown of 2020.
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Sign up for near-daily emails with more in-depth advice for your career in music. Visit https://www.outerloopcoaching.com!
Free e-book! Music Management Primer by Mike Mowery https://outerloop.group/music-industry-career-coaching/
Connected: Strategies for Networking in the Modern Music Industry https://outerloop.group/connected-strategies-for-modern-music-business-networking/
Artist Management - When Do They Get Paid? https://outerloop.group/artist-management-when-do-they-get-paid/
Breaking In For Non-Musicians https://outerloop.group/breaking-in-to-the-music-industry-for-non-musicians-2/
Get a powerful email program to monetize your email list: https://outerloop.group/email
Get our favorite resource for growing a great fanbase on the road: https://outerloop.group/toursmart
How to release your music in 2020: youtu.be/Z8AB-izj1pQ
Our complete system for releasing your album or EP the right way: https://outerloop.group/release-it-right/
How to Release a Single and Get New Fans: https://outerloop.group/how-to-release-a-single-and-get-new-fans/
How to Release Your Music on Social Media: https://outerloop.group/how-to-release-your-music-on-social-media/
More Music Industry Conversations: youtube.com/watch?v=_1KuJtZJiME&list=PL4GwruGpO8P-zXDwE4ieLlgcTNQv1CL7g
Learn directly from the best in the business. How to develop your music marketing plan for your own career from the ground up. Grow your fanbase, gain more streams, sell more merch, and pack your shows by having a marketing strategy that defines everything else you do to promote your band. This music marketing 101 conversation walks you through exactly how.
Recorded during the great coronavirus lockdown of 2020.
LIKE, COMMENT, AND SUBSCRIBE!
Sign up for near-daily emails with more in-depth advice for your career in music. Visit https://www.outerloopcoaching.com!
Free e-book! Music Management Primer by Mike Mowery https://outerloop.group/music-industry-career-coaching/
Connected: Strategies for Networking in the Modern Music Industry https://outerloop.group/connected-strategies-for-modern-music-business-networking/
Artist Management - When Do They Get Paid? https://outerloop.group/artist-management-when-do-they-get-paid/
Breaking In For Non-Musicians https://outerloop.group/breaking-in-to-the-music-industry-for-non-musicians-2/
Get a powerful email program to monetize your email list: https://outerloop.group/email
Get our favorite resource for growing a great fanbase on the road: https://outerloop.group/toursmart
How to release your music in 2020: youtu.be/Z8AB-izj1pQ
Our complete system for releasing your album or EP the right way: https://outerloop.group/release-it-right/
How to Release a Single and Get New Fans: https://outerloop.group/how-to-release-a-single-and-get-new-fans/
How to Release Your Music on Social Media: https://outerloop.group/how-to-release-your-music-on-social-media/
More Music Industry Conversations: youtube.com/watch?v=_1KuJtZJiME&list=PL4GwruGpO8P-zXDwE4ieLlgcTNQv1CL7g
![How To Get Your Music On Radio [Satellite / Commercial / Public]](https://i.ytimg.com/vi/xJE0pnq7xXY/mqdefault.jpg "How To Get Your Music On Radio [Satellite / Commercial / Public]
Not every station-type is the same! Follow these strategies for getting your single on commercial, college, satellite, and public radio.
Be sure to subscribe, hit the alert bell, like the video, and comment!
For an entire course on networking in the music industry, visit https://outerloop.group/connected-strategies-for-modern-music-business-networking/
For our free e-book, visit https://outerloop.group/business-of-being-an-artist-e-book/
Also check out our video on how to write a great song for radio: https://youtu.be/PAEbvZxD-CI
Radio is still a viable way to grow your audience, and should not be neglected if you are producing music radio will play. But knowing HOW to get your music on radio can be elusive. It depends on the type of station you are approaching!
There are four types of Radio, with a fifth type that shares characteristics with any of the others.
Commercial Terrestrial radio is the radio in your market in the middle part of the dial - usually from the high 80s to around 106 or so. These are high-wattage stations (meaning you can hear them over a greater distance) that play commercials at regular intervals.
Commercial Satellite Radio is Sirius XM, broadcasting its signal throughout the US and Canada to its subscribers on special receivers.
College Radio is usually found at the very low, or very high end of the radio dial. These stations are usually low-wattage and so therefor have a smaller reach than their commercial counterparts. They are funded by the school and / or community support.
Public Radio is also usually found at the very low or high end of the radio dial. These are increasingly rare as usually public radio stations are based on and funded by universities, but there are some left and can have a loyal audience.
Check out our favorite: https://wfmu.org/
But the only types that matter are the ones that do and the ones that dont have listeners!")
![Nine Reasons Not to Sign a Label Offer in 2020 [BEWARE #6!]](https://i.ytimg.com/vi/xkMiA-PtE4s/mqdefault.jpg "Nine Reasons Not to Sign a Label Offer in 2020 [BEWARE #6!]
Not every record deal is created equal. If you have been asked to sign a label offer you need to watch this video before you do! Your dream label can quickly become a nightmare. And your success as an independent artist gives you more ability to walk away from a deal than ever before.
LIKE, COMMENT, AND SUBSCRIBE!
Sign up for near-daily emails with more in-depth advice for your career in music. Visit https://www.outerloopcoaching.com!
Get a powerful email program to monetize your email list: https://outerloop.group/email
Here is our email list building mastercourse: https://youtu.be/CuxLbVFSZGc
Get our favorite resource for growing a great fanbase on the road: https://outerloop.group/toursmart
Email Marketing For Musicians - A Comprehensive Webinar: https://outerloop.group/email-marketing-for-musicians-a-comprehensive-webinar/
Submit Your Music to Radio and Grow Your Fanbase: https://outerloop.group/submit-your-music-to-radio-and-grow-your-fanbase/
How to Release a Single and Get New Fans: https://outerloop.group/how-to-release-a-single-and-get-new-fans/
How to Release Your Music on Social Media: https://outerloop.group/how-to-release-your-music-on-social-media/")
