Uploaded August 2022 | Updated September 2026, 2 weeks ago

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Today more than ever, gaming is playing a significant role in the lives of Gen Z, creating a push for mainstream adoption of immersive social experiences and virtual communities. For artists who are looking to better engage with audiences at the nexus of gaming and entertainment, the metaverse provides a unique opportunity to connect and interact with fans while garnering new monetization opportunities. This panel will explore music in the metaverse, the impact of gaming on today's music industry, and what this means for artists, fans, and the future of virtual entertainment experiences.

This panel is from VidCon Anaheim 2022.

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