Uploaded August 2022 | Updated September 2026, 2 weeks ago

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YouTube audiences can’t get enough Shorts, and Creators and brands are starting to use this format in their branded content campaigns. But brands are asking, what’s working well and how should they think about Shorts as part of their overall influencer marketing strategy? Join this conversation between YouTube BrandConnect and 2 leading YouTube Shorts Creators to hear what’s working well for this format, and what’s coming next for YouTube Shorts branded content.

This panel is from VidCon Anaheim 2022.

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