Uploaded November 2025 | Updated September 2026, 16 hours ago

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🎙️ In this Spotlight episode, Ross Stafford, sits down with Finnplay Technologies Oy CEO Jaakko Soininen and Brian Forth, Commercial Director to unpack one of the biggest upcoming shifts in European iGaming: Finland’s 2026 transition from a monopoly system to a competitive licensing framework.

Finnplay offers one of the clearest views on how Finland’s new regulation will reshape the market — from opportunities for operators to the technical, responsible gaming, and data requirements needed to succeed.

⏰ Timestamps:
00:00 - Introduction
00:11 - Welcoming Jaakko & Brian
00:37 - Why Finland is reforming its gambling model
01:24 - Timeline of Finland’s regulatory change
03:00 - Why the shift is happening now
05:31 - How Finnplay is preparing internally
07:13 - Finnish culture & marketing implications
11:26 - The Finnish gambling culture
14:05 - Trust, legacy & the Veikkaus influence
16:22 - Building B2B trust & long-term partnerships
20:29 - Lessons from Sweden & neighbouring markets
22:05 - Public backlash risk & 2027 election timing
25:40 - B2C & B2B licence structure explained
28:36 - Finnplay’s technical & compliance support
30:30 - Platform transparency & Nordic openness
32:22 - Key challenges for incoming operators
36:05 - Closing remarks

👤 Featuring:
Jaakko Soininen
linkedin.com/in/jaakko-soininen

Brian Forth
linkedin.com/in/brian-forth-finnplay

🔗 Learn more about Finnaplay: finnplay.com

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