Uploaded April 2026 | Updated September 2026, 2 weeks ago
Alamo Drafthouse eliminated the pen and paper ordering method in exchange for a QR code. Critics of the decision, which Alamo announced earlier this year, say the mobile ordering conflicts with the theater’s reputation as having a strict and effective no phones policy.
Twitch Collins still plans to see films at the Alamo, but he won’t be ordering his usual, a truffle parmesean popcorn and a Coke Zero with lite ice.
“When corporations make big, staggering changes, the instinct is to peace out and boycott as a whole,” Collins said. “I found a strategy that allows me to still attend the Alamo, but also send a message by refusing to engage with the new system.”
The idea behind the boycott is to hit the company where it hurts: sales. Movie theaters make a significant portion of their revenue from concessions.
Read the complete story at rmpbs.org/news
Produced by Sarah Shoen
#AlamoSloansLake AlamoDrafthouse
Alamo Drafthouse eliminated the pen and paper ordering method in exchange for a QR code. Critics of the decision, which Alamo announced earlier this year, say the mobile ordering conflicts with the theater’s reputation as having a strict and effective no phones policy.
Twitch Collins still plans to see films at the Alamo, but he won’t be ordering his usual, a truffle parmesean popcorn and a Coke Zero with lite ice.
“When corporations make big, staggering changes, the instinct is to peace out and boycott as a whole,” Collins said. “I found a strategy that allows me to still attend the Alamo, but also send a message by refusing to engage with the new system.”
The idea behind the boycott is to hit the company where it hurts: sales. Movie theaters make a significant portion of their revenue from concessions.
Read the complete story at rmpbs.org/news
Produced by Sarah Shoen
#AlamoSloansLake AlamoDrafthouse
