Uploaded July 2023 | Updated September 2026, 5 hours ago
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Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.
Editing by Brad Heath: twitter.com/brad_heath_
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Time stamps:
0:00 intro
1:00 Good Design is Honest
6:48 Good Design is As Little Design As Possible
14:09 Good Design is Environmentally Friendly
15:51 Good Design is Long Lasting
16:42 Good Design is Thorough Down to the Last Detail
18:08 Good Design is Unobtrusive
19:00 Good Design Makes a Product Understandable
19:40 Good Design Makes a Product Useful
20:35 Good Design is Innovative
20:52 Good Design is Aesthetic & Other Parting Thoughts
21:50 Dieter's REAL Secret Of Good Design
Download Shapr3D for iPad, macOS, & Windows: shapr3d.com/download?utm_source=social&utm_medium=youtube&utm_campaign=designtheory to get 10% off with code "DesignTheory10"
Support me on Patreon: patreon.com/JohnMauriello
Check out the Design theory merch @ https://designtheory.store/
Sign up to learn more about the design book that we're going to publish: studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my discord channel: discord.gg/hFw55nh
Follow me on Twitter: twitter.com/john_mauriello
Follow my Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.
Editing by Brad Heath: twitter.com/brad_heath_
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Time stamps:
0:00 intro
1:00 Good Design is Honest
6:48 Good Design is As Little Design As Possible
14:09 Good Design is Environmentally Friendly
15:51 Good Design is Long Lasting
16:42 Good Design is Thorough Down to the Last Detail
18:08 Good Design is Unobtrusive
19:00 Good Design Makes a Product Understandable
19:40 Good Design Makes a Product Useful
20:35 Good Design is Innovative
20:52 Good Design is Aesthetic & Other Parting Thoughts
21:50 Dieter's REAL Secret Of Good Design
