Uploaded February 2025 | Updated September 2026, 50 minutes ago

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Short version - youtube.com/shorts/ni8aOTZWNNM?si=0e2oNTAh8yB09_z_
Part 2 | Mel Robbins responds to "Let Them" allegations - youtube.com/watch?v=ryQBcUuN8pk
Part 3 | Why the Mel Robbins "Let Them" situation concerns everyone (with Sage Justice) - youtu.be/aCTjxY0MSrY

Mel Robbins' book has sparked controversy.

In May 2023, her video about discovering the Let Them Theory went viral. However, from the start, she failed to credit where or from whom she heard the concept. While Let Them isn’t new, Mel ignores that this particular Let Them moment had already gone viral, inspired by a poem by Cassie Phillips in late 2022. Where HAD she "just heard about this thing called the Let Them Theory"?

Despite claiming extensive research, Mel omits this context in her book and publicity. She also portrays herself as the catalyst for people getting Let Them tattoos, yet this trend began in 2022, long before her involvement.

Mel claims her discovery happened at a high school prom, but the timeline doesn't match. Her original video was posted the day before her son's prom. In a podcast on May 29th, 2023, she says she’d been practising the theory for some time, implying she knew about it before she "just heard about it," as described in a viral May 13th video.

She has shared this story with prominent figures like Oprah, Simon Sinek, Mayim Bialik, Kelly Clarkson, and Lewis Howes and mainstream platforms like The Today Show. Millions trust these voices, yet key details have been overlooked, shaping a misleading and exclusionary narrative.

So why has Mel altered the timeline? And why does her version erase the fertile ground that led to the movement from which she is profiting?

Timestamps
00:00 Intro
02:00 Cassie Phillips & The Missing Context
06:19 What IS The Let Them Theory?
09:51 Not a New Idea
10:26 Tattoos, Discovery Video, and Podcast
16:20 Mel's Prom Story
19:21 After The Prom
20:16 The Word "Discovery"
24:33 Facebook Post
26:50 Controlling and Trademarking
30:46 Conclusion
32:59 Awkward Goodbyes

Sources
Mel Robbins and Plagiarism - sagejustice.substack.com/p/mel-robbins-and-plagiarism
Can Mel Robbins Trademark Your Words? - sagejustice.substack.com/p/can-mel-robbins-trademark-your-words

Posts
Threads (@soheefit) - threads.net/@soheefit/post/DFgWvKSzwmT?hl=en
Trademark - tsdr.uspto.gov/documentviewer?caseId=sn98643523&docId=PNR20241122120502&linkId=1#docIndex=7&page=1
Cassie Phillips FB Post - facebook.com/photo/?fbid=5766113363423173&set=pb.100000736983716.-2207520000

Interviews
The Pivot Pod - youtube.com/watch?v=iHUV4E2DGDI&
The Prof G Pod - youtube.com/watch?v=RnqWhWZsvxs
Matthew Hussey - youtube.com/watch?v=VGUgfK1gfCs
Lewis Howes - youtube.com/watch?v=9OsNWnZJXrs&
Jay Shetty - youtube.com/watch?v=P91b4civBxA&t=135s
Katie Couric - youtube.com/watch?v=kFvT-zQ_lug
Mayim Bialik - youtube.com/watch?v=EoIwvvFhm00&
Simon Sinek - youtube.com/watch?v=JP5USHGSF8o
The Squeeze - youtube.com/watch?v=ce1ACxrI6sc
Oprah - youtube.com/watch?v=8_JGarGAPg4&t=2175s
Kelly Clarkson - youtube.com/watch?v=D5J_ULDK9n8&
TODAY - youtube.com/watch?v=x8wgk9hBrQU

Mel Robbins
Discovery video (19th May 2023) - youtube.com/shorts/sEDZwG6bFss
IG (13th May) - instagram.com/melrobbins/reel/CsLvs-voVTO/?hl=en
Podcast (29th May 2023) - youtu.be/d4z5C8G32AY?si=AyPIgvdokDUiyPfZ

The Let Them Story (Cassie Phillips)
Part 1 - tiktok.com/@cassiebrookephillips/video/7459969167219805483
Part 2 - tiktok.com/@cassiebrookephillips/video/7459985172851903790
Part 3 - tiktok.com/@cassiebrookephillips/video/7460004932830235946

Let Them Poem
Looking at life with Dee - youtube.com/watch?v=8w_w1PhvXOE&
Andy Mai - youtube.com/watch?v=M5A8_9mvRmA
Nobel Cats - youtube.com/watch?v=a2fqok9t1oI&
Angel - youtube.com/watch?v=XVGke8ascXQ
Midnight Road - youtube.com/watch?v=DCZ8W3BQcrY
BigSizeFam - youtube.com/watch?v=O8tsOtw0NJY
Laugh Lines & Life Lessons - youtube.com/watch?v=0Tr2PvuKISI

Tattoos
instagram.com/p/Cr9FRaIRm-2
instagram.com/p/CmwgdcYueYW
instagram.com/p/CljtYerpcsu
instagram.com/p/CmXlhlNtCFY
instagram.com/p/Co6bAILvG6o
instagram.com/p/CrOpsiXJw-U
instagram.com/p/CsM_Bs0M5go
tiktok.com/@tayjaj/video/7207099531689905454
tiktok.com/@natalyiawilson/video/7163070524443266350
tiktok.com/@yayathedondiva/video/7221635851728588078
tiktok.com/@_ronist_/video/7302501622045773086
tiktok.com/@nikkichastain31/video/7232147703134686506
tiktok.com/@sshiells.s/video/7186708725762166021