Uploaded June 2023 | Updated September 2026, 2 hours ago

---

Grow Your Podcast on YouTube: creatorscience.co/play
Join 60,000+ creators getting a higher return on attention: creatorscience.co/yt-paddy

Paddy Galloway is the most sought-after YouTube strategist in the world.

He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.

And that’s because Paddy puts most of his focus where other people don’t: pre-production.

So in this episode, you'll learn:
• What makes a great video idea
• How to develop great titles and thumbnails
• Why it’s better to take a few BIG swings rather than a lot of small swings
• And why YOU should be spending more time in pre-production

SPONSOR - USCREEN
Create your own video membership with Uscreen: uscreen.link/creatorscience

🌐 Episode page: podcast.creatorscience.com/paddy-galloway
📬 Newsletter: creatorscience.com
🧰 Get our Toolbox: creatorscience.com/toolbox
🧪 Join The Lab: join.creatorscience.com

TIMESTAMPS

00:00 - The Godfather of YouTube Strategy
00:55 - Spend MORE Time In Pre-Production
04:22 - What Makes a Great Video Idea?
08:17 - Our Lovely Sponsor :)
09:44 - Importance of Packaging
11:44 - YouTube Title Best Practices
14:25 - Thumbnail Best Practices
16:48 - Using Text in Thumbnails
18:17 - Action & Curiosity Loops in Thumbnails
21:09 - How to Brainstorm Great Titles
24:53 - Developing Multiple Thumbnail Concepts
27:23 - Content Buckets
29:51 - Why You Need to Take Bigger Swings

***

CONNECT WITH PADDY
🌐 Website: paddygalloway.com
🐦 Twitter: twitter.com/PaddyG96
📸 Instagram: instagram.com/paddygalloway
📹 YouTube: youtube.com/@paddygalloway8780

***

CONNECT WITH ME
🐦 Twitter: twitter.com/jayclouse
📸 Instagram: instagram.com/jayclouse
🎵 TikTok: tiktok.com/@jayclouse
💼 LinkedIn: linkedin.com/in/jayclouse

***

🙏 GUEST REQUESTS & LISTENER QUESTIONS
podcast.creatorscience.com/request

🏁 PAST EPISODES & STARTER PLAYLISTS
podcast.creatorscience.com/episodes
podcast.creatorscience.com/playlists

💼 SPONSORS
podcast.creatorscience.com/sponsors

💜 Leave a review on Apple Podcasts
apple.co/3c6oN4g

🟢 Leave a rating on Spotify
spoti.fi/3c6xpYH

***

TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: twitter.com/conorconaboy
Audio Engineer // Nathan Todhunter: nathantodhunter.com
Thumbnail Artist // Jonathan Sippel: twitter.com/thumbnailgrail

Creator Science is part of the HubSpot Podcast Network.