Uploaded November 2024 | Updated September 2026, 1 hour ago

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How do you advertise a HiFi benchtop system? With a bonfire sing-along, a dramatic sci-fi trailer, or maybe just… the truth? Watch as the team brainstorms the wildest (and weirdest) ideas for introducing Vega, the first benchtop long-read sequencer from PacBio that makes high-accuracy sequencing more accessible and affordable than ever.

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Learn more about Vega at pacb.com/vega
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