Uploaded June 2021 | Updated September 2026, 3 weeks ago
McDonald's has launched a campaign hailing the most important meal of the day - breakfast.
The ad begins as a housebound foodie picks up a freshly delivered Sausage and Egg McMuffin from her front door. Natalie Cole’s This Will Be (An Everlasting Love) begins to play as Brits tuck into their McDonald’s breakfasts, from tired parents to office staff and frontline workers. It ends with the tagline: "Breakfast, done properly".
This is the latest McDonald’s campaign to be launched during the coronavirus pandemic, the first of which, "Welcome back", celebrated the fast-food chain's return to the high street following the first leg of lockdown in July.
Creative: Leo Burnett London
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
McDonald's has launched a campaign hailing the most important meal of the day - breakfast.
The ad begins as a housebound foodie picks up a freshly delivered Sausage and Egg McMuffin from her front door. Natalie Cole’s This Will Be (An Everlasting Love) begins to play as Brits tuck into their McDonald’s breakfasts, from tired parents to office staff and frontline workers. It ends with the tagline: "Breakfast, done properly".
This is the latest McDonald’s campaign to be launched during the coronavirus pandemic, the first of which, "Welcome back", celebrated the fast-food chain's return to the high street following the first leg of lockdown in July.
Creative: Leo Burnett London
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
