Uploaded June 2025 | Updated September 2026, 2 weeks ago

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We sit down with Max Missoni, BMW’s new Head of Design for the Middle Class, Luxury, and ALPINA. In this exclusive interview, Missoni shares his vision for the future of BMW design, from redefining premium mobility to integrating ALPINA’s unique character into the BMW's design DNA.

Missoni also shares how one could become a car designer and what's the day in a life of a designer. This is an interesting interview with one of the best designers in the car industry. Missoni launched in the past the Polestar brand.

Intro 0:00
Concorso d'Eleganza 01:00
First Impressions of BMW 05:00
Luxury Layer Design 07:00
ALPINA 09:30
How to become a car designer 13:00

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