Uploaded July 2024 | Updated September 2026, 2 weeks ago
Marketing guru Clay Hebert doesn’t pull his punches in sharing his wisdom on what is real, and what is bullsh*t.
For a decade, Clay led teams at Accenture, solving complex problems for global Fortune 500 companies. He escaped corporate America to attend the most selective MBA program in the country...he was one of only 9 people to learn directly from marketing expert Seth Godin for six months. Clay’s work has been profiled in the books Tools of Titans by Tim Ferriss, Entrepreneurial You by Dorie Clark, and Deep Work by Cal Newport. He’s helped over 2000 projects raise over $100 million total on crowdfunding platforms Kickstarter and Indiegogo. Forbes called him “one of the next generation of business and media influencers” and he was recently named one of Entrepreneur Magazine's 50 Most Daring Entrepreneurs...along with Jeff Bezos and Elon Musk.
In this episode Clay is here to help us figure out what we really sell, how to tell better stories, grow our brands, and do the work we’re meant to do.
If you are interested in working with Clay Hebert in Fit For Service head to fitforservice.com/pages/financially-fit-course
Time Codes:
00:00- Intro
1:10- Balancing Passion & Business | Managing Your Time
18:59- The Story Of Airbnb
22:59- Personal Brands & Social Media Explained
32:33- Ideal Customer & Portable Stories | Marketing Insights
53:17- The Story Of Liquid Death | Competition & Positioning
1:10:44- The Rise Of Ai
1:22:48- How To Work With Clay
| Aubrey Marcus |
► Fit For Service: fitforservice.com
► Own The Day, Own Your Life: bit.ly/2vRz4so
► Aubrey Marcus Podcast: apple.co/2ns8zFP
► Ayahuasca Documentary: bit.ly/2OrNBTf
► Get 10% off all Onnit Products: bit.ly/3LMVArK
►Aubrey Marcus Poetry: bit.ly/2My1ezC
►Aubrey Marcus Binaural Beats: bit.ly/2vVc3EC
| Listen to the Aubrey Marcus Podcast |
►iTunes | apple.co/2lMZRCn
►Spotify | spoti.fi/2EaELZO
►Stitcher | bit.ly/2G8ccJt
►IHeartRadio | https://ihr.fm/3CiV4x3
►Google Podcasts | bit.ly/3nzCJEh
►Android | bit.ly/2OQeBQg
| Connect with Aubrey |
►Website | bit.ly/2GesYqi
►Instagram | bit.ly/2BlfCEO
►Facebook | bit.ly/2F4nBZk
►Twitter | bit.ly/2BlGBAdAd
=============================================
About the Podcast
Founder of Onnit and modern philosopher Aubrey Marcus asks the important questions: How do we find our purpose, wake up to who we truly are, have a few more laughs, and human being a little better?
The Aubrey Marcus Podcast brings in world-class guests from the fields of athletics, health, business, fitness, science, relationship and spirituality, and asks them to open up about the failures and successes that define their wisdom and character.
Follow me on social to keep up with the latest, and meet many of the incredible guests we’ve been honored to have on the show.
Marketing guru Clay Hebert doesn’t pull his punches in sharing his wisdom on what is real, and what is bullsh*t.
For a decade, Clay led teams at Accenture, solving complex problems for global Fortune 500 companies. He escaped corporate America to attend the most selective MBA program in the country...he was one of only 9 people to learn directly from marketing expert Seth Godin for six months. Clay’s work has been profiled in the books Tools of Titans by Tim Ferriss, Entrepreneurial You by Dorie Clark, and Deep Work by Cal Newport. He’s helped over 2000 projects raise over $100 million total on crowdfunding platforms Kickstarter and Indiegogo. Forbes called him “one of the next generation of business and media influencers” and he was recently named one of Entrepreneur Magazine's 50 Most Daring Entrepreneurs...along with Jeff Bezos and Elon Musk.
In this episode Clay is here to help us figure out what we really sell, how to tell better stories, grow our brands, and do the work we’re meant to do.
If you are interested in working with Clay Hebert in Fit For Service head to fitforservice.com/pages/financially-fit-course
Time Codes:
00:00- Intro
1:10- Balancing Passion & Business | Managing Your Time
18:59- The Story Of Airbnb
22:59- Personal Brands & Social Media Explained
32:33- Ideal Customer & Portable Stories | Marketing Insights
53:17- The Story Of Liquid Death | Competition & Positioning
1:10:44- The Rise Of Ai
1:22:48- How To Work With Clay
| Aubrey Marcus |
► Fit For Service: fitforservice.com
► Own The Day, Own Your Life: bit.ly/2vRz4so
► Aubrey Marcus Podcast: apple.co/2ns8zFP
► Ayahuasca Documentary: bit.ly/2OrNBTf
► Get 10% off all Onnit Products: bit.ly/3LMVArK
►Aubrey Marcus Poetry: bit.ly/2My1ezC
►Aubrey Marcus Binaural Beats: bit.ly/2vVc3EC
| Listen to the Aubrey Marcus Podcast |
►iTunes | apple.co/2lMZRCn
►Spotify | spoti.fi/2EaELZO
►Stitcher | bit.ly/2G8ccJt
►IHeartRadio | https://ihr.fm/3CiV4x3
►Google Podcasts | bit.ly/3nzCJEh
►Android | bit.ly/2OQeBQg
| Connect with Aubrey |
►Website | bit.ly/2GesYqi
►Instagram | bit.ly/2BlfCEO
►Facebook | bit.ly/2F4nBZk
►Twitter | bit.ly/2BlGBAdAd
=============================================
About the Podcast
Founder of Onnit and modern philosopher Aubrey Marcus asks the important questions: How do we find our purpose, wake up to who we truly are, have a few more laughs, and human being a little better?
The Aubrey Marcus Podcast brings in world-class guests from the fields of athletics, health, business, fitness, science, relationship and spirituality, and asks them to open up about the failures and successes that define their wisdom and character.
Follow me on social to keep up with the latest, and meet many of the incredible guests we’ve been honored to have on the show.
