Uploaded January 2025 | Updated September 2026, 4 days ago
How can crypto platforms become truly user-friendly and accessible to everyone? Vivian Lin, Chief Product Officer of BingX, shares their user-centric philosophy and global expansion strategy at AusCryptoCon 2024.
Learn how BingX prioritizes user feedback, builds innovative features like copy trading and trading bots, and partners with major sports brands like Chelsea FC and UFC to reach mainstream audiences. Learn about BingX's commitment to transparency, security, and making crypto trading accessible to users of all levels.
Get your tickets for AusCryptoCon auscryptocon.com
Timestamped Chapters:
[0:00] Introduction to Vivian Ling, CPO of BingX at AusCryptoCon - Vivian Ling, CPO of BingX, introduces herself and her background in traditional finance and crypto.
[1:10] Paving the Path to Crypto Accessibility: A User-Centric Approach - Vivian outlines the topic: BingX's user-centric approach to making crypto accessible.
[1:26] BingX Company History & Origins: From Quant Trading to User-Friendly Platform - BingX's founding in 2018, shift from quant trading to focusing on user-friendly smartphone trading experience.
[2:39] Global Expansion & Localization Strategy: Tailoring to Local Markets - BingX's global expansion strategy and localization efforts for different markets and users.
[3:05] BingX Rebranding & Sports Partnerships: Chelsea FC & UFC Collaboration - Rebranding in 2023, partnerships with Chelsea FC and UFC to connect crypto with sports fans.
[3:46] BingX Mission: Trustworthy, Transparent & Accessible Crypto for All - BingX's mission statement: providing a trustworthy and transparent platform making crypto accessible and friendly.
[4:36] User Feedback & Community-Driven Product Development: 80% Feature Requests from Users - Emphasis on user surveys, community feedback driving product upgrades and new features.
[5:11] Transparency & Proof of Reserves: Building User Trust - BingX's commitment to transparency with proof of reserve reports publicly available.
[5:27] Awards & Recognition: Best Crypto Exchange by TradingView - Awards received, including recognition as best crypto exchange by TradingView for three years.
[6:08] BingX Spot Trading Services: 800+ Tokens & Innovation Space for Trending Tokens - Overview of BingX's spot trading services, including 800+ tokens and the new Innovation Space for meme tokens.
[7:04] Enhanced Liquidity for Meme Tokens on BingX: Reduced Slippage Compared to DEXs - Highlighting the liquidity and reduced slippage for meme token trading on BingX compared to decentralized exchanges.
[7:54] BingX Futures Trading & Risk Management: Robust System & Compliant Counterparties - Discussion of BingX's futures trading and robust risk management system with compliant counterparties.
[8:36] Pioneer in Social Trading & Copy Trading: BingX Elite Trader Program - BingX as a pioneer in social and copy trading, showcasing the Elite Trader program and community.
[9:26] BingX Trading Bots: Automating Trading Strategies for Users - Highlighting Trading Bots as a key tool for users to automate trading and capture market volatility.
[10:00] Expanding Beyond Crypto Natives: Mainstream Audience & Sports Partnerships - BingX's strategy to expand beyond crypto natives to mainstream audiences through sports partnerships.
[11:02] BingX Charity & Social Impact: Marine Life Conservation & Ocean Protection - BingX Charity's focus on humanitarian, social, and environmental issues, partnering with conservation organizations and documentaries.
[11:33] Strategic Brand Partnerships: Building a Robust Ecosystem - Overview of strategic partnerships with social media, tech, and security companies to build a robust ecosystem.
[12:12] BingX Labs: Supporting Portfolio Companies & Industry Growth - Introduction of BingX Labs to support portfolio companies with financing, networking, and technology consultation.
[13:02] BingX Labs Investment Focus: Leadership, Innovation & Market Expansion - Criteria BingX Labs looks for in portfolio companies: leadership, innovation, and market expansion potential.
[13:40] Conclusion & Call to Action: Connect with BingX at AusCryptoCon Booth - Vivian's closing remarks, summarizing BingX's user-centric approach and inviting viewers to connect at the BingX booth.
How can crypto platforms become truly user-friendly and accessible to everyone? Vivian Lin, Chief Product Officer of BingX, shares their user-centric philosophy and global expansion strategy at AusCryptoCon 2024.
Learn how BingX prioritizes user feedback, builds innovative features like copy trading and trading bots, and partners with major sports brands like Chelsea FC and UFC to reach mainstream audiences. Learn about BingX's commitment to transparency, security, and making crypto trading accessible to users of all levels.
Get your tickets for AusCryptoCon auscryptocon.com
Timestamped Chapters:
[0:00] Introduction to Vivian Ling, CPO of BingX at AusCryptoCon - Vivian Ling, CPO of BingX, introduces herself and her background in traditional finance and crypto.
[1:10] Paving the Path to Crypto Accessibility: A User-Centric Approach - Vivian outlines the topic: BingX's user-centric approach to making crypto accessible.
[1:26] BingX Company History & Origins: From Quant Trading to User-Friendly Platform - BingX's founding in 2018, shift from quant trading to focusing on user-friendly smartphone trading experience.
[2:39] Global Expansion & Localization Strategy: Tailoring to Local Markets - BingX's global expansion strategy and localization efforts for different markets and users.
[3:05] BingX Rebranding & Sports Partnerships: Chelsea FC & UFC Collaboration - Rebranding in 2023, partnerships with Chelsea FC and UFC to connect crypto with sports fans.
[3:46] BingX Mission: Trustworthy, Transparent & Accessible Crypto for All - BingX's mission statement: providing a trustworthy and transparent platform making crypto accessible and friendly.
[4:36] User Feedback & Community-Driven Product Development: 80% Feature Requests from Users - Emphasis on user surveys, community feedback driving product upgrades and new features.
[5:11] Transparency & Proof of Reserves: Building User Trust - BingX's commitment to transparency with proof of reserve reports publicly available.
[5:27] Awards & Recognition: Best Crypto Exchange by TradingView - Awards received, including recognition as best crypto exchange by TradingView for three years.
[6:08] BingX Spot Trading Services: 800+ Tokens & Innovation Space for Trending Tokens - Overview of BingX's spot trading services, including 800+ tokens and the new Innovation Space for meme tokens.
[7:04] Enhanced Liquidity for Meme Tokens on BingX: Reduced Slippage Compared to DEXs - Highlighting the liquidity and reduced slippage for meme token trading on BingX compared to decentralized exchanges.
[7:54] BingX Futures Trading & Risk Management: Robust System & Compliant Counterparties - Discussion of BingX's futures trading and robust risk management system with compliant counterparties.
[8:36] Pioneer in Social Trading & Copy Trading: BingX Elite Trader Program - BingX as a pioneer in social and copy trading, showcasing the Elite Trader program and community.
[9:26] BingX Trading Bots: Automating Trading Strategies for Users - Highlighting Trading Bots as a key tool for users to automate trading and capture market volatility.
[10:00] Expanding Beyond Crypto Natives: Mainstream Audience & Sports Partnerships - BingX's strategy to expand beyond crypto natives to mainstream audiences through sports partnerships.
[11:02] BingX Charity & Social Impact: Marine Life Conservation & Ocean Protection - BingX Charity's focus on humanitarian, social, and environmental issues, partnering with conservation organizations and documentaries.
[11:33] Strategic Brand Partnerships: Building a Robust Ecosystem - Overview of strategic partnerships with social media, tech, and security companies to build a robust ecosystem.
[12:12] BingX Labs: Supporting Portfolio Companies & Industry Growth - Introduction of BingX Labs to support portfolio companies with financing, networking, and technology consultation.
[13:02] BingX Labs Investment Focus: Leadership, Innovation & Market Expansion - Criteria BingX Labs looks for in portfolio companies: leadership, innovation, and market expansion potential.
[13:40] Conclusion & Call to Action: Connect with BingX at AusCryptoCon Booth - Vivian's closing remarks, summarizing BingX's user-centric approach and inviting viewers to connect at the BingX booth.
