Uploaded February 2025 | Updated September 2026, 4 days ago
How do we make Web3 accessible for real-world users? 🔥 In this panel, industry leaders discuss how to shift from tech-heavy features to real-world solutions that drive mainstream crypto adoption. The discussion covers:
✅ Why features alone won’t onboard the next billion users
✅ The importance of consumer research in Web3
✅ How major brands like Coinbase, BTC Markets & Virtually Human are making blockchain more user-friendly
✅ Why traditional Web2 companies are key partners in crypto adoption
✅ The biggest barriers preventing new users from embracing Web3
Join Jonathan Inglis (Protocol Theory), Caroline Page (Virtually Human), Liam Thompson (Coinbase), Roger McIntyre (BTC Markets), and Caelan Huntress (Stellar Platforms) as they explore how to make blockchain, NFTs, and crypto trading simpler and more engaging for everyday users. 🚀
🎟️ Get your tickets to #AusCryptoCon: auscryptocon.com
0:00 - Introduction & The $100K Bitcoin Prediction
0:34 - Bitcoin’s Features vs. Real-World Solutions
1:17 - The Key to Web3 Adoption: Communicating Solutions, Not Just Tech
2:47 - How Coinbase, BTC Markets & Virtually Human Approach User Experience
5:16 - The Problem with Crypto Jargon & How to Simplify Web3 for Users
8:09 - Why Web3 Companies Should Partner with Web2 Brands for Adoption
12:25 - The Role of Consumer Research in Crypto’s Future
17:05 - Fixing Web3’s Biggest UX Problem: Seed Phrases & Wallet Setup
22:28 - Should Web3 Be Invisible? Making Blockchain Feel Like Web2
26:39 - The Best Metrics to Measure Web3 Success: Adoption vs. Retention
30:10 - Real-World Examples: How Research Transforms Crypto Products
39:36 - How Crypto Companies Can Shift From Features to Solutions
44:19 - Final Takeaways & How to Improve Your Web3 Product
How do we make Web3 accessible for real-world users? 🔥 In this panel, industry leaders discuss how to shift from tech-heavy features to real-world solutions that drive mainstream crypto adoption. The discussion covers:
✅ Why features alone won’t onboard the next billion users
✅ The importance of consumer research in Web3
✅ How major brands like Coinbase, BTC Markets & Virtually Human are making blockchain more user-friendly
✅ Why traditional Web2 companies are key partners in crypto adoption
✅ The biggest barriers preventing new users from embracing Web3
Join Jonathan Inglis (Protocol Theory), Caroline Page (Virtually Human), Liam Thompson (Coinbase), Roger McIntyre (BTC Markets), and Caelan Huntress (Stellar Platforms) as they explore how to make blockchain, NFTs, and crypto trading simpler and more engaging for everyday users. 🚀
🎟️ Get your tickets to #AusCryptoCon: auscryptocon.com
0:00 - Introduction & The $100K Bitcoin Prediction
0:34 - Bitcoin’s Features vs. Real-World Solutions
1:17 - The Key to Web3 Adoption: Communicating Solutions, Not Just Tech
2:47 - How Coinbase, BTC Markets & Virtually Human Approach User Experience
5:16 - The Problem with Crypto Jargon & How to Simplify Web3 for Users
8:09 - Why Web3 Companies Should Partner with Web2 Brands for Adoption
12:25 - The Role of Consumer Research in Crypto’s Future
17:05 - Fixing Web3’s Biggest UX Problem: Seed Phrases & Wallet Setup
22:28 - Should Web3 Be Invisible? Making Blockchain Feel Like Web2
26:39 - The Best Metrics to Measure Web3 Success: Adoption vs. Retention
30:10 - Real-World Examples: How Research Transforms Crypto Products
39:36 - How Crypto Companies Can Shift From Features to Solutions
44:19 - Final Takeaways & How to Improve Your Web3 Product
