Major Advertising Discovery: ID, Target Movable Middle / RBDR @RBDRChannel
Major Advertising Discovery: ID, Target Movable Middle / RBDR  @RBDRChannel
Uploaded April 2021 | Updated September 2026, 3 hours ago
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Today on RBDR: Rubinson Partners President Joel Rubinson shares a striking insight from work done in conjunction with MMA, Numerator and Neustar. For optimum advertising impact, they recommended identifying consumers who make up the "Movable Middle" – then ad targeting those individuals with a 20-80% probability of opting for that brand.

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Major Advertising Discovery: ID, Target "Movable Middle" / RBDR

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