MRers Fit Perfectly Into New Role As Decision Scientists / RBDR @RBDRChannel
MRers Fit Perfectly Into New Role As Decision Scientists / RBDR  @RBDRChannel
Uploaded January 2022 | Updated September 2026, 47 minutes ago
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Today on RBDR: On Forbes.com, Cloverpop's Erik Larson suggests continuing to work with data scientists will leave market researchers hopelessly irrelevant. He proposes market researchers step up and evolve into a decision scientist role that gets to the heart of corporate decision-making. Former Colgate-Palmolive research head Elyse Kane makes the case for market researchers' ability to fill the decision-making void.

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MRers Fit Perfectly Into New Role As Decision Scientists / RBDR

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