Lördagsgodis: Sweden’s sweetest tradition @DWFood
Lördagsgodis: Sweden’s sweetest tradition  @DWFood
Uploaded April 2025 | Updated September 2026, 2 hours ago
Godis - that means 'sweets' in Swedish. And Sweden is a real paradise for candy lovers, with hundreds of different varieties to choose from. So that consumption doesn't get out of hand, there's a tradition called Lördagsgodis, or Saturday sweets. This is because many people only eat sweets on Saturday, on lördag. Do people really stick to this tradition? And how did a social-media hype from the U.S. trigger a candy shortage? Find out in this video!

CHAPTERS
00:00 Intro
00:52 Candy paradise Sweden
01:47 Swedes and their Lördagsgodis
02:19 The Vipeholm experiments
03:25 Social-media hype about Swedish candy

CREDITS
Report: Jens von Larcher
Camera: Paul Rhys
Edit: Manuela Reuss
Supervising editor: Ruben Kalus

#dweuromaxx #sweden #candy
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Lördagsgodis: Sweden’s sweetest tradition

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