Uploaded July 2026 | Updated September 2026, 2 weeks ago
In this episode of FP&A Unlocked, host Paul Barnhurst invites Etinosa Agbonlahor to explore behavioral pricing, customer psychology, business growth, and how pricing decisions shape long-term success.
Most business owners worry about charging too much.
Very few worry about charging too little. That’s the dangerous part.
Customers rarely tell you you're underpriced.
They simply accept the discount and move on.
Meanwhile, you're working harder, delivering more value, and wondering why growth feels difficult.
Low prices don't automatically create demand.
Sometimes they create doubt. Pricing isn't just a number.
🎧 Listen to the full podcast on @thefpandaguy
#FPAUnlocked #PricingStrategy #BusinessGrowth #BehavioralEconomics #ConsultingBusiness #ValueBasedPricing #Entrepreneurship #BusinessLeadership #RevenueGrowth #PricingPower #SmallBusinessGrowth #DecisionMaking
In this episode of FP&A Unlocked, host Paul Barnhurst invites Etinosa Agbonlahor to explore behavioral pricing, customer psychology, business growth, and how pricing decisions shape long-term success.
Most business owners worry about charging too much.
Very few worry about charging too little. That’s the dangerous part.
Customers rarely tell you you're underpriced.
They simply accept the discount and move on.
Meanwhile, you're working harder, delivering more value, and wondering why growth feels difficult.
Low prices don't automatically create demand.
Sometimes they create doubt. Pricing isn't just a number.
🎧 Listen to the full podcast on @thefpandaguy
#FPAUnlocked #PricingStrategy #BusinessGrowth #BehavioralEconomics #ConsultingBusiness #ValueBasedPricing #Entrepreneurship #BusinessLeadership #RevenueGrowth #PricingPower #SmallBusinessGrowth #DecisionMaking
