Uploaded October 2025 | Updated September 2026, 15 hours ago
This webcast is part of Maddie's Monthly Foster Connection, monthly webcasts about foster care - supporting pets in our community and animal shelters.
With every shelter stuffed to bursting, finding fosters and adopters is crucial. For some pets this is simple, but others are harder to place. In this workshop, we'll discuss your favorite long stay pets to identify strategies for marketing them to fosters and adopters. This workshop is not just for foster staff– it's open to anyone who is interested in marketing pets who are harder to place!
Make sure to bring information about your own favorite or most challenging long stay. We'll choose several and work through them together, discussing what works, what doesn't work and some innovative new ways that can get extra attention and help them find the right home. We'll discuss how we talk about behavioral and health challenges in bios and social media and discuss the optimal ways to be frank about issues while also not deterring potential adopters. We'll look at different social media channels and how to optimize content about those pets for those channels to get the message across and help these pets put their best paw forward. Be prepared for a fun, frank and useful webinar with a lot of workshopping and participation!
Speaker: Finnegan Dowling, Mutual Rescue's Shelter Engagement Manager
You are welcome to continue this discussion, ask questions or comment about this webcast on Maddie’s Pet Forum https://maddies.fund/FosterConnectionOctober2025
This webcast is part of Maddie's Monthly Foster Connection, monthly webcasts about foster care - supporting pets in our community and animal shelters.
With every shelter stuffed to bursting, finding fosters and adopters is crucial. For some pets this is simple, but others are harder to place. In this workshop, we'll discuss your favorite long stay pets to identify strategies for marketing them to fosters and adopters. This workshop is not just for foster staff– it's open to anyone who is interested in marketing pets who are harder to place!
Make sure to bring information about your own favorite or most challenging long stay. We'll choose several and work through them together, discussing what works, what doesn't work and some innovative new ways that can get extra attention and help them find the right home. We'll discuss how we talk about behavioral and health challenges in bios and social media and discuss the optimal ways to be frank about issues while also not deterring potential adopters. We'll look at different social media channels and how to optimize content about those pets for those channels to get the message across and help these pets put their best paw forward. Be prepared for a fun, frank and useful webinar with a lot of workshopping and participation!
Speaker: Finnegan Dowling, Mutual Rescue's Shelter Engagement Manager
You are welcome to continue this discussion, ask questions or comment about this webcast on Maddie’s Pet Forum https://maddies.fund/FosterConnectionOctober2025
