Uploaded February 2025 | Updated September 2026, 3 weeks ago
Loisa is an all-natural Latin cooking essentials brand founded by Scott Hattis and Kenneth Luna, based at WeWork 95 Montague in Brooklyn. The name honors ""Loisaida,"" the Spanglish nickname for New York's Lower East Side, where the founders lived when the company began in 2017.
Inside Loisa's story:
• Clean Latin flavors, at scale — Loisa makes products like Sazón and Adobo using only organic, sustainable ingredients, and is the first and only Sazón at Whole Foods Market and the first all-natural Latin cooking line at Sprouts and Target
• Recipes rooted in family — the products carry three generations of family recipes from head chef Yadira Garcia, honoring ancestral history while making Latin flavor accessible to new generations
• Community as the first ingredient — for the founders, cooking Latin cuisine is about connection, family, and slowing down in a world that moves too fast
• Growing at WeWork since 2021 — the flexibility to grow, downsize, and store inventory as needed has let Loisa focus on the business instead of managing office logistics
• A community that fuels the work — being surrounded by other entrepreneurs at WeWork has helped Loisa build partnerships with creators and home chefs and stay energized as a small team
Loisa is one of many mission-driven companies made at WeWork. Learn more about Loisa and how WeWork's flexible workspace solutions helped their business: wework.com/made-at-wework/loisa
#Loisa #LatinFood #wework #madeatwework #foodbrand #familybusiness #startuplife
Loisa is an all-natural Latin cooking essentials brand founded by Scott Hattis and Kenneth Luna, based at WeWork 95 Montague in Brooklyn. The name honors ""Loisaida,"" the Spanglish nickname for New York's Lower East Side, where the founders lived when the company began in 2017.
Inside Loisa's story:
• Clean Latin flavors, at scale — Loisa makes products like Sazón and Adobo using only organic, sustainable ingredients, and is the first and only Sazón at Whole Foods Market and the first all-natural Latin cooking line at Sprouts and Target
• Recipes rooted in family — the products carry three generations of family recipes from head chef Yadira Garcia, honoring ancestral history while making Latin flavor accessible to new generations
• Community as the first ingredient — for the founders, cooking Latin cuisine is about connection, family, and slowing down in a world that moves too fast
• Growing at WeWork since 2021 — the flexibility to grow, downsize, and store inventory as needed has let Loisa focus on the business instead of managing office logistics
• A community that fuels the work — being surrounded by other entrepreneurs at WeWork has helped Loisa build partnerships with creators and home chefs and stay energized as a small team
Loisa is one of many mission-driven companies made at WeWork. Learn more about Loisa and how WeWork's flexible workspace solutions helped their business: wework.com/made-at-wework/loisa
#Loisa #LatinFood #wework #madeatwework #foodbrand #familybusiness #startuplife
