Uploaded August 2026 | Updated September 2026, 2 weeks ago
Live from Cornell University: Joe De Sena, Richard Baker, Adam Weitsman, and special guests judge founders pitching real entrepreneurship and real estate deals for a shot at $20,000 in prizes at the Baker House Challenge.
Go to our website to watch the livestream, comment, and vote for the audience choice award ($2000), or if you want the chance to pitch, arrive and register in person before 10:30am morning of the event for a chance at one of our "walk-on" contestant slots, announced during the event:
ttps://bakerhouse1921.com/challenge
We gave you the tools, now use them during your next SPARTAN RACE! Use codeword PODCAST on checkout for 10% your next race.
👉 Find Your Next Spartan Race: spartan.com/en/race/find-race
👉 For everything Spartan: spartan.com
Rise and Thrive with Essentia. Don’t just sleep, recover, perform, and wake up ready for anything. Essentia’s certified organic Beyond Latex™ mattresses provide deep, restorative sleep without toxic chemicals, allergens, or compromises. Use code SPARTAN25 at myessentia.com.
🎧 Listen & Subscribe:
👉 Apple: podcasts.apple.com/us/podcast/the-hard-way-with-joe-de-sena/id952870930
👉 Spotify: open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt
📲 Short, Impactful Content
👉 Instagram: @spartanuppodcast
👉 From me directly: @realjoedesena
The Hard Way Podcast With Joe De Sena, Hosted by Joe De Sena, founder and CEO of Spartan, this podcast delves into the principles of resilience, discipline, and the Spartan mindset. De Sena's journey from building a multimillion-dollar pool cleaning business in his teens to establishing a successful Wall Street trading firm showcases his entrepreneurial spirit. In 2001, he transitioned from finance to operate an organic farm in Pittsfield, Vermont, where his passion for endurance events like ultramarathons and adventure races flourished. This led to the creation of Spartan, aiming to inspire individuals to embrace challenges and push their limits.
Live from Cornell University: Joe De Sena, Richard Baker, Adam Weitsman, and special guests judge founders pitching real entrepreneurship and real estate deals for a shot at $20,000 in prizes at the Baker House Challenge.
Go to our website to watch the livestream, comment, and vote for the audience choice award ($2000), or if you want the chance to pitch, arrive and register in person before 10:30am morning of the event for a chance at one of our "walk-on" contestant slots, announced during the event:
ttps://bakerhouse1921.com/challenge
We gave you the tools, now use them during your next SPARTAN RACE! Use codeword PODCAST on checkout for 10% your next race.
👉 Find Your Next Spartan Race: spartan.com/en/race/find-race
👉 For everything Spartan: spartan.com
Rise and Thrive with Essentia. Don’t just sleep, recover, perform, and wake up ready for anything. Essentia’s certified organic Beyond Latex™ mattresses provide deep, restorative sleep without toxic chemicals, allergens, or compromises. Use code SPARTAN25 at myessentia.com.
🎧 Listen & Subscribe:
👉 Apple: podcasts.apple.com/us/podcast/the-hard-way-with-joe-de-sena/id952870930
👉 Spotify: open.spotify.com/show/1pYBkk1T684YQg7CmoaAZt
📲 Short, Impactful Content
👉 Instagram: @spartanuppodcast
👉 From me directly: @realjoedesena
The Hard Way Podcast With Joe De Sena, Hosted by Joe De Sena, founder and CEO of Spartan, this podcast delves into the principles of resilience, discipline, and the Spartan mindset. De Sena's journey from building a multimillion-dollar pool cleaning business in his teens to establishing a successful Wall Street trading firm showcases his entrepreneurial spirit. In 2001, he transitioned from finance to operate an organic farm in Pittsfield, Vermont, where his passion for endurance events like ultramarathons and adventure races flourished. This led to the creation of Spartan, aiming to inspire individuals to embrace challenges and push their limits.
